Marketing Manager, Kainos WorkSmart

Recruiter
Kainos
Location
Belfast, UK
Salary
Competitive
Posted
13 Jun 2019
Closes
20 Jun 2019
Ref
1153113156
Contract Type
Permanent
Hours
Full Time
Marketing Manager, Kainos WorkSmartThis is a fantastic opportunity for a driven and hands-on individual to become a key member of one of the leading global boutique partners in the Workday ecosystem.As a Marketing Manager, you will play a significant role in all marketing activities for WorkSmart. You will craft messaging and positioning for the services and products provided. You'll conceive, develop and manage content and marketing programs that get results. Copywriting will be a major focus of the role.A customer-centric approach, attention to detail, top-notch writing and editing skills, and the ability to grasp and translate technical capabilities into benefits and everyday English is crucial.Main responsibilities will include:Proactively drive and manage strategic marketing, including the management of integrated marketing campaigns involving positioning, content marketing, digital marketing and event management.Manage online brand and services campaigns to raise brand awareness, achieve marketing objectives and drive marketing qualified leads (MQLs).Research, write and edit a spectrum of marketing and sales enablement collateral, from long-form whitepapers, guides, fact sheets, brochures and blogs to short-form emails, newsletters and social mediaSales enablement - communicate the value proposition of the offering to the sales team and develop the sales tools that support the selling process of the WorkSmart products and servicesRun the day-to-day delivery and management of multiple campaigns, ensuring they are delivered on time and within budget.Support and liaise with internal and external stakeholders.Coach and develop junior team membersRequired Experience:2:1 degree or higher in Marketing, Communications or a similar, relevant disciplineMinimum of 8 years' experience in a marketing related role, with specific experience in managing a small team and marketing budgetExperience of developing & executing marketing strategy across different countriesExperience in managing digital marketing campaigns and content marketingExperience using marketing automation toolsExperience of tracking, analysis of and reporting on performance metricsExperience of researching and writing long-form content for a variety of target audiences in Plain English.Excellent communication skills, both written and oral. Excellent knowledge of all social media channels and its application to business. The ability to multi-task, work unsupervised and prioritise own time and activitiesExperiencing using a CMSDesired Experience:Knowledge of the IT industry an advantage. Experience using MarketoExperience using WordpressExperience using SalesforceAbility to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategyKainos Group plc is a high growth, UK-based provider of IT services, consulting and software solutions. The Group specialises in the development of digital technology solutions; software design and agile software development; third-party software integration and implementation services; automated testing services; technology support services; and related ancillary services such as project management, all provided across multiple sectors. Kainos is consistently placed in the Sunday Times Best Companies to Work For. Further details -

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