Digital Media Manager

Recruiter
Magpie Recruitment
Location
Richmond, UK
Salary
Competitive
Posted
11 Jun 2019
Closes
27 Jun 2019
Ref
1177634909
Contract Type
Permanent
Hours
Full Time
Our client based in Richmond is looking for a positive, enthusiastic and motivated Digital Media Manager to join one of the UK's fastest growing online retailers. The successful candidate will be used to working in a fast-paced performance-led environment, a self-starter and have a can-do, hands-on approach that balances the trading needs of the business with the strategic vision.

Responsibilities:
  • Define and manage the digital strategy, plan and budgets across all digital channels and our website
  • Directly manage and drive acquisition and profitability through all digital channels
  • Identify, drive and measure all CRO initiatives to improve our website conversation rate
  • Define, measure and report on the performance and attribution across all digital channels giving clear actionable insights
  • Define, measure and report on the market and our key competitors with reference to their promotions across all digital channels and website, market share etc
  • Recruitment and line management of the in-house digital team
  • Procurement and day to day management of all external digital agencies to ensure end-to-end delivery against plans and targets

Skills & Experience:
  • Digital Media Management: 3+ years (agency side or in-house however a minimum of 3 years' hands-on PPC experience required)
  • Experience with the following is essential; Google Analytics, Google AdWords (must be qualified), Google Tag Manager; Google Shopping; Audience targeting
  • Excellent knowledge of different PPC ad formats, AdWords features and bid management tools
  • Proven results from PPC accounts and other paid media channels you have run previously
  • Proven knowledge of how-to setup and fix Google Feed problems
  • Advanced keyword research skills and excellent copywriting skills
  • Strong understanding and 2+ years of hands on experience of the wider Digital Marketing landscape (Affiliate, Paid Social, SEO, Programmatic and email marketing channels)
  • Website performance and UX management experience
  • A/B split testing experience
  • Excellent commercial acumen
  • Excellent numeracy skills, and a highly analytical approach to managing, reporting and driving improvements across paid search channels
  • Excellent organisation skills with a keen eye for detail
  • Excellent communicator, in both the written and spoken word
  • Highly proficient in use of Excel to create reports and work with large data sets
  • Ability to manage budgets and projects
  • Experience in delivering projects independently
  • Highly motivated, pro-active, flexible and outcomes focused
  • Experience working with Magento, CRM systems (Salesforce) and ERP systems (desirable)
  • Industry experience in an e-commerce (retail desirable) company

This job was originally posted as www.totaljobs.com/job/86816943

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