Marketing Campaign Manager

Recruiter
Equifax
Location
Bestwood Village, UK
Salary
Competitive
Posted
11 Jun 2019
Closes
19 Jun 2019
Ref
1153123545
Sector
Accountancy
Contract Type
Permanent
Hours
Full Time
As our new Marketing Campaign Manager, you will design, build and deliver integrated marketing activity and campaigns for our B2B markets. You will work across multiple brands (Equifax, TDX Group and Indesser) to launch products and build general engagement and awareness of our brands, in our areas of specialism.Who are Equifax?Equifax is a global information solutions company that uses trusted unique data, creative analytics, technology and industry knowledge to power organisations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. Regardless of location or role, the individual and collective work of our people makes a difference in our business.We are looking for individuals who can help us disrupt the marketplace. You will do this by delivering leading-edge technology to build and deliver unparalleled customised insights that enrich both the performance of businesses and the lives of consumers.About the JobWithin this role, you will own the marketing funnel for your campaigns, ensuring all activity has clear goals and delivers against them, including, when applicable, lead generation.Whilst you will focus on the UK market, you will be part of a team that delivers marketing strategies and activity across our European territories (namely, UK, Spain and Portugal).Responsibilities:· Ensure marketing activity is well-briefed and set up for success from the beginning, working closely with the product management teams, sales and other business subject matter experts to ensure we build compelling propositions and messaging that resonates with target clients, and makes us stand out from competitors· Ensure the appropriate market intelligence feeds our messaging, and commission it where necessary· Plan, build and deliver campaigns covering GTM for new products and brand building content, across our chosen channels to attract a qualified audience to our owned properties· Lead the marketing funnel, growing new, marketing-qualified leads; define the measures of success for each campaign, and establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers· Continually refine our processes and automation to nurture leads and convert customers· Work closely with the other members of the EU Marketing team (events, PR, social, sales enablement, internal comms) to ensure their activity supports campaign objectives, running on time, to budget and delivering against goalsRequirements:· You will have demonstrable experience in positions where you have owned marketing activity, end-to-end· Good, working knowledge of a range of marketing channels, especially digital and CRM· Have a consistent track record of devising and executing campaigns with commercial results· Excellent copywriting skills· Experience of managing/briefing other team members or third parties· Ideally some experience of working within a regulated industryEducation:· Educated to degree level, ideally with post-graduate certification in business or marketing, but not essential based on experience.What Else?We offer an excellent compensation package with, high-reaching market salaries.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.To speak to us about this role in more detail apply online.Primary Location:GBR-LondonGBR-Nottingham-TDXFunction:Function - MarketingSchedule:Full time

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