Controller - National Field Sales - field based

Recruiter
New Chapter
Location
London, UK
Salary
Competitive
Posted
09 Jun 2019
Closes
21 Jun 2019
Ref
1147887070
Sector
Retail
Contract Type
Permanent
Hours
Full Time
An expanding Spirits distributor is looking to recruit a National Controller to optimise sales, brand building, net sales value in the On - Premise Channel. To create training programmes and coaching to develop and maintain a market leading sales team.

Primary Duties
  • Lead, direct, coach and motivate a direct team of 3 RSM's and an indirect team of 12 BDM's.
  • Implement key training programmes to upskill the team
  • Establish constructive relationships with major customer group.
  • Translate commercial activity plans (NPD, brand campaigns etc) into a clear, prioritised and optimised field sales resources with relevant KPI's to measure performance.
  • Establish the overall field sales system strategy and development a capability roadmap
  • Maintenance of field sales databases ensuring data integrity and validity, supported by an online portal/ CRM
  • Own the strategy for major field sales campaigns
  • Establish and run targeted sales drives

Experience and Skills required.
  • 5 years plus experience in leadership, coaching and proven ability to lead large indirect teams to success
  • FMCG drinks trained background with structured sales training
  • Proven delivery in roles requiring business acumen and P&L management
  • Proven ability to analyse data and turn to actionable insight
  • Comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery
  • Analytical with strong financial awareness and commercial judgement
  • Educated to a degree level
  • Creative with an Entrepreneurial spirit and passion to build and develop the on trade business.

Salary: Competitive

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