Deputy Marketing Manager

Countrywide Healthcare Supplies Ltd
Barnsley, UK
31 May 2019
27 Jun 2019
Contract Type
Full Time
Job Purpose:

The primary objective of the role is to assist the Head of Marketing with all marketing activities within the department. You will be responsible for the departmental activities when the Head of Marketing is not available. Responsibility for all multi-channel marketing including social media, advertising, PR material & hard copy literature.

Key Skills Required: Proficient in the use of Adobe Creative Suite, MS Outlook, Word & Excel (including V-lookup & Pivot tables). Sound knowledge of social media account management and the ability to track performance & analyse results. Effective planning & workload prioritisation to meet strict deadlines. Excellent copywriting, proofreading & editing skills with a high level of accuracy & attention to detail required. Professional & confident communicator with exceptional creativity & vision to populate material to appeal to our target audience.

Countrywide Healthcare are the UK leading specialist, non-food supplier to care homes, based in Yorkshire, supplying customers in all parts of the UK. The business has an unrivalled reputation for good prices and excellent service and has enjoyed fantastic sales growth with turnover more than doubling in the last four years.

Key Responsibilities and Accountabilities:
  • Devise and implement innovative, effective campaigns to maximise new business growth and achieve audience targets working alongside our telesales and KAM team.
  • Responsible for internal and external communications, both via e-mail & direct mail, which delivers the company message to existing and prospect customers.
  • Day to day management and tracking of the marketing process using CRM software which supporting the roll out of campaigns in addition to information maintenance.
  • Manage all campaign spend through careful budget management. Evaluate and report on campaign performance to relevant stakeholders across the organisation, and provide update reports at monthly sales meetings.
  • Manage, develop and maintain existing & prospect databases
  • Work with the Head of Online to oversee the organisation's online B2B & B2C marketing strategy, playing a proactive role in creating regular digital content in support of specific promotions and content to raise the profile of the organisation.
  • Support in the action & tracking the results of all direct and digital marketing activities including artwork and content creation for e-shots, banner advertisements & social media communications across all platforms (Blogs, Facebook, Twitter, LinkedIn etc).
  • To assist with the production of the company's annual catalogues & own branded literature and livery.
  • Manage relationships with relevant external partners and suppliers (e.g. outsourced PR agencies, advertising agencies etc.).
  • Ensure that all marketing undertaken is planned in close collaboration with other company campaigns, and that opportunities for cross-promotion are maximised.
  • Attend events, meetings relevant to the role and perform any additional duties which aid business and organisational development.
  • To be responsible for identifying and undertaking training and personal development to meet business needs.


£24,000 to £30,000 per annum


Free Parking

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