Senior Marketing Manager

Recruiter
GovNet Communications
Location
London, UK
Salary
Competitive
Posted
21 May 2019
Closes
27 May 2019
Ref
1158062571
Contract Type
Permanent
Hours
Full Time
Are you working in Conferences and Events as a Marketing Manager and are ready for the next step in your career? if so, we have the perfect role for you!

GovNet Events are looking for a Senior Marketing Manager to join the London office to design an inbound focused marketing strategy for a portfolio of conferences and drive best practice across inbound, content and community initiatives. The position involves management of 4 Marketers on a daily basis. As part of the wider team, this role requires interaction with the research, content and sales functions on product development and client relationship building.

Key responsibilities:
  • People management - recruitment, training and coaching, weekly catch ups with team members and responsibility for their work organisation and performance
  • Grow and manage the GE communities - delivery of a community development program, member acquisition and retention campaigns, persona relevant content, market research
  • Create innovative strategic and tactical conference marketing plans tailored to different personas - direct mail, email, social media, online advertising, SEO and high impact content solution
  • Market mapping and audience planning, database analysis and segmentation
  • Development of online marketing strategy and best practice, including creative e-mail campaigns, social media, blogging, advertising tactics
  • Own content marketing programs and implement new initiatives to enhance the content marketing strategy e.g. video, webinars, podcasts
  • Implement sponsorship marketing plans that drive revenues and client satisfaction
  • Deliver lead generation strategies through content solutions and online mediums to support the delegate and sponsor targets
  • Oversee speaker, partner and sponsor marketing plans to deliver additional promotional activities and ROI
  • Plan press and media activities to support the conferences and community
  • Responsibility for copywriting and production of marketing collateral
  • Develop the event website strategy
  • Manage relationships with internal and external suppliers (design, print, web development, delegate acquisition teams, etc.)

Requirements
  • A marketing qualification and/or experience in a marketing management role
  • Must have worked within marketing within an Events enviroment (Conferences/Exhibtions)
  • Strong leadership skills with a proven track record of people management
  • Experience in all aspects of developing and managing conference marketing campaigns
  • Expertise in launching events internationally
  • Strong knowledge of digital channels, including online ads and social marketing
  • Sound understanding of inbound strategies and content marketing
  • Content marketing skills - copywriting and excellent communication skills are key
  • Experience in marketing automation preferable, ideally Marketo or HubSpot

Benefits
  • Competitive Salary
  • 25 days holiday rising to 28 with length of service
  • Birthday day off
  • Pension
  • Enhanced Maternity/Paternity
  • 37.5 hour week with core hours between (9.30 am-4pm )
  • Summer and Christmas Parties

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