PPC Specialist - Digital Marketing Executive

Recruiter
Response Network
Location
Nottingham, UK
Salary
Competitive
Posted
20 May 2019
Closes
27 May 2019
Ref
1143678123
Contract Type
Permanent
Hours
Full Time
If you want to work at the forefront of business communications in a fast moving and supportive environment, then this could be the position for you.

As part of the continued expansion of a European Tech Business, we are searching for a talented, motivated individual to join the team as a Digital Marketing Executive. You'll be managing PPC campaigns and optimising web content to maximise the results from our paid and earned online media activities. Reporting to the Customer Marketing Manager, you'll have the dual focus of engaging our long-tail of SME users, and generating new business leads.

Role:
Working in our Nottingham based Marketing team you will be responsible for;
  • Planning, optimising, implementing and managing our paid search campaigns for two brands
  • Ensuring PPC campaigns are optimised according to the desired outcomes (which may differ by brand) and best practice guidelines
  • Managing a medium-sized PPC budget
  • Creating PPC landing pages to ensure maximum ROI
  • Experimenting with Google Optimize to improve our conversion rate (CRO)
  • Performing keyword research and manage bids
  • Writing clear, compelling ad copy
  • Analysing and improving the on-site and off-site SEO for our websites
  • Advert Management for social media
  • Detailed analysis of results and reporting to internal stakeholders, ensuring KPIs are met
  • Providing insight into both paid and organic search campaigns, making recommendations to improve performance
  • Working with the Customer Marketing Manager to ensure all activity falls in line with the larger digital marketing strategy.

Experience:

You will be an exceptional candidate, with experience in a similar role. You are required to have:

Essential;
  • B2B marketing experience with a background in PPC/SEO
  • A working knowledge of both Google Analytics and Social Media Advertising
  • Proven track record in driving successful PPC and paid search campaigns
  • Willingness to embrace change, including new ways of working, technology and digital marketing techniques
  • A great team player, enthusiastic and proactive
  • Strong attention to detail
  • Effective communication and reporting skills
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills.

Desirable;
  • Bachelor's degree or equivalent in a related field
  • Google Ads certification

If you are experienced in PPC and would like to work for an outstanding company that reward their employees with fantastic benefits, offer great career development and a great place to work, apply for this role today.

This job was originally posted as www.totaljobs.com/job/86351933

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