Portfolio Marketing Manager

Recruiter
SITA Information Networking Computing UK Limited
Location
Hayes, UK
Salary
Competitive
Posted
20 May 2019
Closes
27 May 2019
Ref
1143668339
Contract Type
Permanent
Hours
Full Time
ABOUT US

Welcome to SITA... We lead one of the most exciting and advanced industries on earth. Around the world, nearly every passenger flight relies on SITA technology, almost every airport and airline does business with us, and it's our job to support their operations. As the world's leading air transport IT and communications specialist, we're committed to meeting the demands of the air transport industry around the clock, every day.

Our Vision: Easy air travel every step of the way

WHY SHOULD YOU BE INTERESTED?

With us there are no limits for people looking to explore the edges of possibility and beyond. Together, we Go.Far.

Challenge: Our people take on some of the biggest challenges in our industry. They aren't afraid to think bigger, work harder and deliver smarter solutions that are continuously transforming air travel.

Opportunity: Taking on these challenges opens up a world of opportunities for our people. We make sure they have the chance to develop their skills, explore new horizons and grow their careers on a global scale.

At SITA we believe that creating and nurturing an inclusive culture is about who we are as an organization, and as an employer. Diversity is more than a target to us, it's a key part out of our collective identity and values.

THE ROLE

We are seeking a strategic and results-focused Portfolio Marketing Manager to help develop go-to-market strategies and sales enablement collateral for a portfolio of air transport products. This person will help position Air Transport Solutions (a division of SITA) for business growth and help convey the "Why SITA" story internally and externally.

You will be a key member of the ATS marketing team, and have the opportunity to work on a diverse set of projects, working cross-functionally primarily between sales, the product team and global marketing. You'll partner with our portfolio and product managers to understand customers needs to build the right products that fit their use cases and working closely with our demand generation and brand marketing teams to build out key marketing strategies and creative content.

Your role will involve:
  • The successful candidate will be naturally curious, a creative thinker and problem solver with hustle and drive, and a true team player with a can-do attitude.
  • Develop a deep understanding of our portfolios, products and target market segments to create solutions-oriented value proposition, positioning and messaging that differentiates ATS solutions in the Air Transport Industry.
  • Work closely with product managers to gain a firm understanding of product functionality and be a voice of the market and customer in helping to shape the roadmap and in sharing it with internal and external audiences.
  • Build strong relationships with cross functional teams to develop strategy, content and tactics.
  • Ensure the value proposition is fully leveraged in developing content for: product differentiation presentations, competitor information, needs analysis, case studies and web content.
  • Partner with customer-facing teams to create and deliver successful enablement programs.
  • Effectively communicate the product value proposition to internal teams and our users so that we are engaging the right people in the best possible way to achieve results.
  • Analyze competitor's offerings to identify potential gaps and contribute to SITA's competitive intelligence.
Qualifications
We would like it if you have the below qualifications, knowledge and experiences:
  • BS/BA and 7-10 years experience in product marketing and sales enablement
  • Bonus for having both B2B and B2C experience
  • Preference for candidates with Demand Generation experience
  • Work in a matrix environment, liaising with different teams to drive overall project success
  • Leverage consumer/customer insights to inform marketing plans and collateral development
  • Demonstrated customer focused advocate
  • Executed at least four product launches including content and collateral assets
  • Quantitative and qualitative analysis skills that support and promote business decisions.
  • Solid understanding of customer buying processes and how marketing influences different stages in the process.
  • Ability to work in a fast-paced environment with meticulous attention to detail.
  • Experience working in a global environment w/ virtual teams
  • You are fluent with standard social, analytics, and advertising platforms
  • Superb communication, writing, and follow-up skills.
  • Comfortable working with excel, data, and analytics.
  • Confident collaborating with sales stakeholders and product teams.
  • "High-horsepower" thinker - "High Execution" doer.
  • Can share a portfolio of product, sales and marketing content
  • Requires some travel to events, customer meetings and inter-office meetings; about 20% annually

NEXT STEPS

If you apply we will carefully review your fit against the position criteria and feedback to you. If your profile does not meet the criteria, we will retain your profile as an active applicant for future consideration.

This job was originally posted as www.totaljobs.com/job/86322227

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