Senior Customer Loyalty & Partnerships Manager

King Recruit Ltd
Bideford, UK
20 May 2019
27 May 2019
Contract Type
Full Time
Job Description
Working in the stunning North Devon town of Bideford with 3 beautiful beaches, you can expect to work for a British Travel Awards winner for excellence in customer service. With fast approaching 200+ staff across the UK and a thriving portfolio of 4000+ properties across the UK. If you thrive in a progressive, marketing centric, versatile and dynamic team environment, this is the career move for you.

As part of the Customer Marketing team you will be responsible for developing and implementing the customer loyalty strategy across the Travel Chapter group.

Main Responsibilities;
  • The Senior Customer Loyalty & Partnerships Manager will be responsible for delivering key projects and initiatives and continually improving our offering in order to drive up loyalty and retention of customers.
  • You will have vital input into the overall customer marketing strategy, helping to influence the overall business goals of increasing revenue and profit through driving up bookings and reducing the CPA of a booking.
  • You will be working with Project Teams (including key operational and technical areas) to identify impacts and requirements in order to make changes which positively affect our loyalty and retention rates.
  • You will be developing and implementing strategies to that should increase and improve customer advocacy.
  • You will be proactively identifying areas of the BAU customer journey that can be improved, working with other members of the team to design, and implement changes to communications utilising data and insight.
  • You will be responsible for identifying opportunities with various customer marketing touchpoints such as direct mail, email and remarketing; positively changing those to increase loyalty and retention.
  • You will work closely with the Marketing Analytics and Customer Insight team to understand our customers and what drives loyalty and retention.
  • You will influence other members of the Customer Marketing team to help and guide them to achieve the wider business goals.
  • You will oversee the partnership strategy across the group with like-minded brands. Overseeing on-going partnerships to extract value, through to negotiating new, high-level, commercial partnerships and joint offerings, to added value within our booking process and smaller partnerships such as competitions to help drive database growth.
  • You will be expected to create reports and dashboards to update wider stakeholders on the progress of our loyalty and partnership strategy.

What we're looking for:
  • Effective stakeholder management at all levels of the organisation with the ability to lead and work within cross- functional project groups
  • Strong analytical skills with an ability to identify and interpret problems and be creative in finding the right solution for both customer and business.
  • The ability to accommodate and influence change at a senior level.
  • Broad commercial and marketing skills based around customer research and insight, strategy, proposition development and execution.

What do you get?
  • Competitive salary
  • £300 per year towards a holiday booked through one of our brands.
  • 25 days holiday per year.
  • Cycle to Work Scheme.
  • A relaxed, friendly work environment.
  • Time for training and self-improvement.
  • Highly effective, motivated and supportive team members!

Job Type: Full-time

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