Website Manager

Recruiter
Beringer Tame
Location
Farnborough, UK
Salary
Competitive
Posted
22 May 2019
Closes
27 May 2019
Ref
1151956235
Contract Type
Permanent
Hours
Full Time
Having achieved global success with a simple software solution, our client are now looking for a Conversion Specialist to optimise the online user journey and drive B2B business growth. As a key member of the expanding digital team, you'll be empowered by a strong new leader to deliver a sophisticated roadmap which will convert new and existing customers.

Key responsibilities:
  • Devise and own an ongoing test/learn/iterate roadmap
  • Optimise the onsite user journey focussing on delivering leads to the sales team
  • Paid media landing page optimisation - including Quality Score improvements
  • On page content and message testing
  • Competitor analysis
  • Identify pain points in the user journey and turn them into opportunities to improve conversion
  • Adopt test hypotheses based on data insights
  • Work with the SEO Specialist and PPC Specialist to ensure learnings are shared and to drive a consistent complementary approach to lead generation.
  • Work closely with the sales and product teams to improve the quality of lead generation through to ROI and CLV

Relevant experience:
  • Succesful background in CRO ( eg CRO Manager, Ecommerce Product Manager, User Experience Optimisation, Web Analyst, Web Developer etc)
  • B2B experience in a global team is an advantage
  • Knowledge of relevant platforms (VWO, Google Optimize, Google Analytics)

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