Marketing Manager

Recruiter
Redwood Search
Location
Cheltenham, UK
Salary
Competitive
Posted
23 May 2019
Closes
27 May 2019
Ref
1126475643
Contract Type
Permanent
Hours
Full Time
Are you an experienced Marketing Manager with strong brand experience?

My client a well-established company with over 30 years in the market is looking to recruit a full time Marketing Manager based in Cheltenham.

You will be responsible for the development and delivery of integrated, global marketing plans for key brands within the brand portfolio.

Key Accountabilities/Responsibilities:

  • You will develop campaign content to achieve our brand objectives and sales plans.
  • You will be responsible for go-to-market activation of the campaign content, defining the integrated marcomms plan within our key market places, against sales targets and budgets
  • Manage the brand marketing budget
  • You will be the first point of contact for Marketing activity in line with the long-term sales plan and brand guidelines
  • You will produce plans to key stakeholders, including company Directors, Licensors, Retailers, and Distributors in a creative and engaging manner.
  • Take a lead on all campaign activity, driving and overseeing the development of the marketing tool kit to deliver the agreed plans
  • Take ownership of and deliver launch plans
  • Manage external marketing agencies including PR Partners, Media Buying agencies, Experiential suppliers etc
  • Regular analysis of market performance against KPIs to shape future strategy
  • Travel to market when required (potentially yearly catch-ups and key retailer meetings/launch events)
  • Lead digital strategy in line with global guidelines

Qualifications/Experience:

  • Marketing related Degree or similar qualification
  • Previous experience of delivering successful marketing campaigns from within retail industry
  • Ideally with international experience
  • Excellent project and event management skills
  • Fully conversant with Microsoft Office, particularly Outlook, Word, Excel & Powerpoint
  • Working knowledge of website CMS, knowledge of Direct Mail comms beneficial
  • Conversant in all social media platforms

Key Competency Requirements:

  • Articulate, creative, visionary and analytical
  • Strong sense of commercial awareness
  • Ability to think strategically using an analytical marketing approach
  • Entrepreneurial and innovative
  • Capable of thriving in fast paced environments and using initiative
  • Strong team player
  • Excellent communication and presentation skills

This role offers a very competitve salary and company package.

To find out more and discuss the role and salary in more detail please contact Hannah Steer @ Redwood Search recruitment agency Worcester

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