Marketing Specialist

Nigel Wright
Durham, UK
20 May 2019
27 May 2019
Contract Type
Full Time
The Company

Nigel Wright is recruiting on behalf of a market-leading national B2B business that has been created following a joint venture between two well-established organisations. With approximately 300,000 customers and ambitious plans to grow the business, this role is based in the marketing team in Durham.

Reporting to the Head of Marketing, this role requires a mix of strategic planning and tactical delivery skills to plan and deliver targeted campaigns and drive lead generation through a variety of online channels. This is a great opportunity for an experienced marketer looking to join a high performing team with a relaxed company culture, where you'll have a good degree of autonomy and support.

Job description
  • Plan and manage campaigns, identify and segment data, coordinate content and creative development and manage campaign delivery using marketing automation tools
  • Develop a social media strategy and content calendar to build engagement and awareness of services and brand offer
  • Develop digital marketing processes and strive for best practice - identify opportunities for process efficiencies and continually look to refine and improve campaign delivery
  • Deliver the communication strategy that optimises digital and multi-channel messaging
  • Support the team in the delivery of other marketing and communications activity where required, such as working with the Marketing Executive to market attendance at events and develop content and collateral

Person Specification
  • Degree or equivalent in marketing
  • Experienced in the broad marketing mix
  • Identify and recommend commercially-focused solutions
  • Exceptional written and verbal communication skills
  • Able to demonstrate effective planning and delivery of multi-channel campaigns

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