CRM Manager

Recruiter
Harnham
Location
London, UK
Salary
Competitive
Posted
22 May 2019
Closes
27 May 2019
Ref
1148917053
Contract Type
Permanent
Hours
Full Time
CRM Manager
Energy Supplier
London
£400 - £425 per day

A rapidly growing Energy Supplier is looking for a CRM Manager to join their commercial team. You will be reporting to the Head of CRM and will be building their customer strategy from the ground up. You will be building the contact plan, customer journey and automating campaigns. The campaigns will be focusing on their renewal strategies initially, and then moving to onboarding new customers. You will also be optimising campaigns, running Test and Learn, defining campaign architecture and own the KPIs and execution of campaigns.

Role & Responsibilities
  • Define Campaign architecture
  • Build customer journeys and contact plans
  • Create Test and Learn environment for campaigns
  • Automation of campaigns and optimisation
  • Define Campaign KPIs and tell a story on campaign performances and who should be targeted

Skills & Experience
  • Experience using Salesforce Marketing Cloud is a must
  • Journey Builder experience
  • Knowledge of subscriptions, ideally from utilities or media background

Benefits

£400 - £425 per day

Salesforce / Journey Builder / Subscriptions / utilities / Campaigns / customer journey / Test & Learn / automation

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