Senior Marketing Manager - Account Based Marketing (ABM)

Recruiter
Intelligent People
Location
London, UK
Salary
Competitive
Posted
20 May 2019
Closes
28 May 2019
Ref
1140386878
Contract Type
Permanent
Hours
Full Time
Working for a leading and scaling B2B software and services vendor, the Senior Marketing Manager Account Based Marketing (ABM) / Marketing Expert / Marketing Campaign Manager role involves setting up Account Based Marketing, targeting 100 enterprise customers to penetrate, raise profile and convert. The Senior Marketing Manager Account Based Marketing (ABM) / Marketing Expert / Marketing Campaign Manager will also help to build and shape the ABM technology stack that will underpin all campaign activity and marketing automation.

The Senior Marketing Manager Account Based Marketing (ABM) / Marketing Expert / Marketing Campaign Manager will:
-Work to define and build out the ABM tech stack
-Drive account specific marketing planning aligned to sales strategies
-Be responsible for defining and building out the Global Enterprise prospect base
-Define the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for all products
-Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
-Create and execute annual and quarterly marketing plans for targeted list of accounts in order to deepen relationships - from new customer acquisition to accelerating opportunity close to expansion
-Collaborate with content, creative, digital and marketing operations team to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement
-Regularly produce reports on success of campaigns and programs across platforms

Candidates for the Senior Marketing Manager Account Based Marketing (ABM) / Marketing Expert / Marketing Campaign Manager role must have:

-Strong account based marketing experience, targeting large/enterprise customers
-Experience with B2B products or services, such as software, technology SAAS, payments, etc.
-Good experience of the platforms, products and tools that underpin ABM marketing automation
-Candidates may come from any industry sector, such as finance, media, banking, insurance, retail, pharma, etc

This job was originally posted as www.totaljobs.com/job/86273384

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