SEO & CONTENT MANAGER - MATERNITY COVER (12 MONTHS)

Recruiter
Directions Recruitment Specialists
Location
Borehamwood, UK
Salary
Competitive
Posted
20 May 2019
Closes
27 May 2019
Ref
1135573523
Contract Type
Permanent
Hours
Full Time
About the role

We need someone to help ensure we continue to stay at the top of our game, grow and improve in organic search. The person we're looking for will be comfortable getting stuck into a variety of different tasks as the occasion demands. You'll be able to:
  • Define and drive the strategy for SEO across the business
  • Strong SEO & Content experience, leading the creation of content that delivers SEO objectives.
  • Maintain editorial vision: voice, image across all content and assets.
  • Liaise with internal teams to ensure strong and prompt delivery of SEO strategic plans
  • Develop a system to experiment with SEO changes and track performance and effectiveness
  • Keep up to date with industry and algorithmic changes and proactively make recommendations for updates to be made to improve site performance and ranking
  • Create a strategy to tackle seasonal shifts in search behaviour and ensure the Buyagift site is well prepared ahead of peak
  • Work with the eComm team to create solutions for new site initiatives/developments that are SEO friendly as well as drive commercial performance (SERP rankings)
  • Working with our Head of Content and PR Manager, develop and implement SEO campaigns in line with the company's objectives
  • Develop SEO link building strategies
  • Provide clear and concise evaluation of all activity
  • Quantify and track the content marketing KPIs that directly impact our business. Proactively adjust and optimize as needed to drive continuous growth of channel
  • Work closely with the PPC team to provide search synergies across both channels to optimise spend
  • Keep on top of cross device searching trends and shift
  • Management and development of an SEO Executive

And now a bit about you
  • You'll have 5+ years' experience managing SEO (including ecommerce experience) as an SEO & Content Manager (agency or client side)
  • You will have a proven track record of driving growth in SEO
  • Creative thinker with a track record in defining and delivering original content for ecommerce businesses
  • Exceptional attention to detail
  • You'll have advanced knowledge of Excel and analytics tools including Google Analytics and ideally Adobe Analytics
  • You'll have a good understanding of paid search and the relationship with SEO
  • You are a decision maker who is not afraid to challenge others to champion SEO best practice
  • A great customer-focussed approach and tone-of-voice is essential, as well as someone who can communicate confidently and share their ideas across the whole marketing team.
  • You will be able to communicate well with others and work collaboratively across departments to ensure the strategy is driven forward
  • You'll naturally be interested in all things digital, so you'll always be up-to-date on current trends and thinking
  • Able to communicate in a clear manner Decisive and proactive
  • This role will suit a creative person with technical and analytical mind with a passion for all things digital.

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