Senior Marketing Manager

IDEX Consulting Ltd
Birmingham, UK
18 May 2019
27 May 2019
Contract Type
Full Time
This is an exciting time to join one of the UK's leaving and rapidly growing IFA firms. They are currently expanding their marketing team and building their marketing approach to help the business grow. With a new team emerging, my client is looking for a Senior Marketing Manager in Birmingham to help build and establish my client's brand and drive organic growth, by working through digital channels and supporting their national team of IFAs in developing new and existing clients with engaging marketing campaigns.

This is a brand-new role reporting to the Head of Marketing, in a newly forming team, you will be responsible for contributing to the development of an overarching marketing strategy, shaping an operational marketing plan to budget and leading the delivery through a team of channel-focused marketing executives. You will be responsible for leading and motivating a team to be highly engaged, creative and innovative and deliver results, and enjoy working in a fast-changing environment.

  • Help shape the marketing strategy and operational marketing plan
  • Support the budgeting exercise
  • Manage the delivery of the operational marketing plan across different channels setting KPIs for specific lead generation and retention activity
  • Carry out competitor analysis and market reviews to understand market challenges and opportunities and inform the marketing strategy and plan
  • Support and deliver customer research initiatives providing insight into marketing activity
  • Define client segments and targeting for marketing and campaign activity
  • Manage the day to day priorities of the team
  • Develop campaign strategies and creative ideas to appeal to different audiences and bring the company's brand to life
  • Evaluate marketing activities and report on results demonstrating ROI
  • Motivate and lead the team to ensure positive engagement and performance
  • Manage agency relationships day to day ensuring Partners are well briefed and budget is spent appropriately
  • Work across the team collaboratively to integrate digital and corporate communications
  • Build supportive and collaborative relationships widely across the business and ensure integration with sales force activity
  • Manage the delivery of NPS to test and understand client satisfaction

To be successful you will need
  • General marketing experience in B2B and B2C markets with commercial astuteness
  • CIM or equivalent qualified
  • Direct and indirect marketing experience across all channels
  • Preferably financial services marketing experience if not service marketing
  • Experience of working in regulated market
  • Experience working with a sales force
  • Marketing agency and supplier management experience
  • Budget management
  • Exceptional organisational and project management skills
  • Analytical skills and ability to develop reports and marketing MI
  • People management experience with motivational and performance management skills

If successful, you will benefit from
  • Competitive salary
  • 25 days leave, rising to 28 days with service
  • Contributory pension
  • DIS x 4
  • Cover: Private medical, critical illness and income protection

If you match my client's requirements and this sounds like an opportunity you would be interested in hearing more about, then send across your CV and we will be in touch! Full job specification available.

Please visit the IDEX Consulting Ltd website for further opportunities. If your application is successful, we aim to contact you to discuss the opportunity in more detail within 2 working days. Due to the overwhelming application response we receive through various sources, should you not hear from us within one week then please assume your application has been unsuccessful. If your application is unsuccessful, the information supplied may still be retained for up to 3 years for use in connection with future vacancies. For full information on how we use your data, please visit the IDEX Consulting website and view our Privacy Policy.

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