Senior Marketing Manager

Recruiter
Jenrick Commercial
Location
Basingstoke, UK
Salary
Competitive
Posted
18 May 2019
Closes
23 May 2019
Ref
1156087266
Contract Type
Permanent
Hours
Full Time
Senior Marketing Manager, Up to £80,000 + Strong Benefits, Basingstoke Area, Hampshire, Fast Growing Technology Company with an amazing culture.

We are looking for an experienced marketer to join our clients marketing team to execute on the company lead generation programs, content strategy, and to develop high-impact campaigns that drive awareness of the brand globally. As a Senior Marketing Manager, you'll be an integral part of our clients marketing and sales efforts and will be required to work with and inspire an already strong marketing team.

The role will be responsible for creating and implementing global marketing plans, campaign content, regional activities, plus for providing consistent reporting and analysis as to the effectiveness of targeted campaigns and applying the necessary adjustments to programs to continually nurture leads through the pipeline.

Duties of the Senior Marketing manager will include:

Implement and manage a comprehensive global marketing plan with timelines, associated costs and measurable outcomes
Generate, monitor, score and track leads by conceptualizing, managing and executing a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and live events
Work with sales to provide regional campaign support, optimize the marketing and sales conversion funnel and enhance existing processes for lead hand-off.
Managing a small team (in-house and freelance) to execute on content programs, event and lead generation strategies.
Produce marketing automation programs, email campaigns and sales collateral.
Manage and optimise online marketing campaigns/activity
Working with an in-house event planner, plan and organize customer-, partner-, and prospect-facing events and webinars

Ideal Background:

8-10 years of marketing experiments, at least 5 years of those in B2B marketing with Enterprise size clients.
Bachelor's degree preferred
Proven success in creating and managing lead and demand generation programs
Good understanding of complex sales processes
Expertise in enterprise software or like business services
Excellent interpersonal, written, and verbal communication skills; ability to work well with other team members, customers, sales, etc.
Detail-oriented, with high standards for brand, messaging, quality, and consistency of content.
Proficiency with CRM systems and marketing automation platforms (Salesforce, Hubspot).
High self-motivation with a sense of urgency
Strategic, creative thinker with critical analysis and problem-solving skills, along with flexibility and adaptability.
Experience planning, creating, and executing e-mail marketing campaigns
Experience using social media for branding and led generation
Exposure to working with and managing external vendor / partner relationships
Ability to work unsupervised, plan, and prioritize own workload and meet deadlines
Global marketing experience is a plus

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