PPC Executive

Concept Personnel
Milton Keynes, UK
20 May 2019
23 May 2019
Contract Type
Full Time
Our client is a globally recognised iconic food brand who are looking for a PPC Executive to join their digital marketing team for a 12-month maternity cover contract.

As PPC Executive, you will be responsible for customer acquisition through PPC and Affiliate channels, working directly with Google and Bing platforms, tech providers and publishers.

Role & Responsibilities:
  • Working alongside the Paid Media Manager and 3rd parties to implement activities across multiple search engines.
    • Plan and optimise the growth of accounts to ensure optimal visibility across all campaigns.
    • Write on-brand ad copy.
    • Keyword research and analysis.
    • Report on all PPC campaigns.
    • Work with key stakeholders in the development of an over-arching and ongoing test and learn strategy to maximise performance and share learnings.
    • Liaise heavily with key search engines and partners (e.g. Google and Bing).
    • Understand search landscape to identify and execute opportunities for growth.
    • Support colleagues to help drive the Affiliate program, including talent acquisitions, validating Affiliate redemptions and ensuring all Affiliate programs are kept up to date.

Skills & Experience:
  • Minimum 2 years online marketing experience.
  • Demonstratable experience and achievement across performance marketing channels working to CPA targets.
  • Proven hands-on PPC campaign management experience.
  • Experience working with bid management tools is desirable.
  • Web analytics experience, preferably Google Analytics (qualification desirable).
  • Knowledge of affiliate programmes.
  • Ability to demonstrate successful project management experience.
  • Educated to degree level.
  • Solid PPC understanding and experience.
  • Strong commercial acumen.

If this job sounds like something you'd be interested in, click "apply" and one of our consultants will be in touch to talk through the position and organisation in further detail.

This job was originally posted as www.totaljobs.com/job/86320093

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