Marketing Manager

Falmouth, UK
20 May 2019
23 May 2019
Contract Type
Full Time
**Marketing Manager - Falmouth - £33,000**

Reporting to the Head of Marketing, the Marketing Manager will work with the Marketing team to successfully plan and deliver content plans for all products, by channel, in line with brand values & the seasonal content strategy. You will be responsible for bringing product stories to life across all channels. The role will require you to work closely with counterparts in the Design, Buying, Customer Experience, Creative, Multi-Channel Retail and Merchandising teams to shape the development of products and take them to market. These relationships will be your key stakeholders allowing you to build your knowledge of planned products and creating the messaging to support the marketing of these products.

Main Tasks and Key Areas of Work for the Marketing Manager:
  • Identify opportunities to optimise and enhance the marketing plan
  • Define & maintain clear messaging hierarchy across all campaigns maintaining brand look & feel and tone of voice in all copy
  • Produce clear and concise content briefs to graphics team for all channels
  • Work closely with channel teams to blend creative, product, customer insight and trading expertise
  • Work closely within channel teams to develop detailed process maps and critical paths, ensuring alignment across channels and teams
  • Oversee all aspects of proof reading and the maintenance of information accuracy and consistency across brochures, websites, literature, lists and point of sale etc
  • Contribute to brand tone training within the business, including customer services
  • Work closely with Creative team to produce best in class video content/language/scripts for all products and categories
  • Responsible for the launch of new products within each market/sector by providing relevant brand/product content

Key Skills required:
  • Proven experience in a marketing environment
  • Excellent copywriting skills. Competent in Microsoft Office suite, including PowerPoint, Excel, and Outlook
  • The ability to work on multiple projects to deliver work to a high standard and within deadlines/budget
  • The ability to work closely and build relationships with other departments - communicating by phone, email and face-to-face
  • Working with budgets and being responsible for multi project budget management

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