PR Manager

Recruiter
M Cube Recruitment Limited
Location
Harlow, UK
Salary
Competitive
Posted
20 May 2019
Closes
23 May 2019
Ref
1064147737
Contract Type
Permanent
Hours
Full Time
PR Manager

Salary: £38,000 - £45,000 plus bonus, plus benefits

This is an exciting opportunity for an experienced and driven PR & Communications Manager to establish their career within a growing health & lifestyle brand.

Job Purpose

As PR Manager you will be responsible for developing PR strategies, planning, implementing and evaluating activities designed to grow market reach, and revenue. You will work across multiple distribution channels and represent a portfolio of brands, products and services. You will work closely with internal and external professionals, to develop engaging integrated sales and marketing communications that enhance our brands reputations.

As a media expert you will work across the consumer, industry and specialist sectors, to generate traditional, social and national media coverage, and support local media activities.

Main Responsibilities
  • Develop and implement the annual PR plan including strategy, goals, budget, tactics, and evaluations.
  • Budget management
  • Work with the brand and marketing managers, to develop holistic marketing and communications campaigns that deliver lead generation, revenue, market share, and other marketing / business objectives.
  • Develop media relations strategy, to secure placements in print, broadcast and online media.
  • Manage the PR aspect of potential negative publicity and handle crisis and emergency communications.
  • Manage media and TV requests, including interviews, experts' comments, and client stories.
  • Develop blogger and influencer strategies, and have a strong understanding of Social Media.
  • Create content for press releases, byline articles and features.
  • Regular monitoring, analysis and communication of PR results.
  • Manage relationships and activity with external brand ambassadors (high profile/celebrity liaison); build a network of relevant expert stakeholders, and influential bloggers.
  • Evaluate opportunities for partnerships, sponsorships, sampling, events, and advertising on an on-going basis.
  • Manage a direct report and provide directional support to ensure the successful delivery of activities.
  • Manage relations with PR agencies.
  • Build relationships with thought leaders to grow industry awareness.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Must have:
  • Minimum of 5 years' experience in consumer PR Environment.
  • Superior media and blogger contacts.
  • Great communication skills in order to develop and maintain great relationships.
  • Continually drive for results and highest quality standards.
  • Must possess excellent verbal and written communication skills.
  • Experienced in developing blogger/Influencer relationships and strategies across Social Media.
  • Superior organisational and time management skills with a strong attention to detail.
  • Have a full understanding of media needs and media relationships.
  • Be proactive, reliable, responsible and accurate with an attention to detail.
  • Creative flair for generating new ideas and initiatives.
  • Self-motivated with a positive and professional approach to management.
  • Work well as part of a team.

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