PR Senior Account Manager

We are Digital Bubble
Tunbridge Wells, UK
19 May 2019
23 May 2019
Contract Type
Full Time
As a senior account manager , you are ultimately responsible for driving an account by completing the execution of the strategies and activities, with support from the account directors. You will ensure that programmes and objectives are being adhered to, and that your accounts are well organised. You will oversee accounts, taking responsibility for managing, planning, execution, and results with the team. The role will involve developing strategies and activities for clients alongside senior directors, while overseeing the execution and quality control of all aspects of the clients' programmes and relationships with the agency.

Client new business strategy and delivery

Accountable for the development of quarterly and forward-looking activity plans for clients.

Accountable for the writing of all day-to-day written material for clients including press releases, features, statements, Q&As, speeches, presentations, award entries etc.

Amending and improving press releases, internal copy for newsletters etc. drafted by account managers and account executives, and having final approval prior to sending to client

Managing monthly evaluation reports for existing clients

Raising the standard of account management to ensure that all communication with clients and outgoing communication is of the highest quality

Taking the lead role in meetings with existing clients, ensuring all preparation is well organised and senior directors are fully briefed on meeting contents

Assuming a central role in the team and taking full responsibility for your clients and any problems

Understanding all budgeting procedures and having complete financial control of client programmes

Utilising relevant business contacts to 'add value' to client programmes

Writing first stage creative new business proposals with direction from senior directors

Leading new business brainstorms providing creative input into all new business pitches within account group

Media Planning and Execution

A full understanding of how the media works in the particular areas in which you operate, the opportunities available, and building relationships with journalists etc.

Planning and driving the media relations programme for all clients as laid out in the agreed programme of activity, reporting to your senior director as required

Identifying and pursuing publicity opportunities to ensure the maximum level of coverage is achieved for your client, project etc.

Overseeing the management and organisation of events ranging from workshops, photo calls, press conferences, and training days etc. on behalf of clients

Commissioning and analysing research including surveys and focus groups where required, and leading the media roll-out to achieve maximum coverage

Leading the advising of media handling including interview briefings, developing Q&As, exclusives, embargoes and damage limitations

Alerting clients to PR risks or opportunities presented by broader areas of corporate responsibility

Liaising with senior directors on strategic issues and media handling issues, including crisis management and advising client as appropriate

Identifying and progressing sponsorship opportunities including planning, contractual agreements, and activity organisation


Motivating and supervising your team, including handling internal issues and problems before escalating to senior directors

Implementing and supervising progress of PR campaigns, including delivery against KPIs

Recruiting the top talent and helping to ensure an effective and organised on-boarding process

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