Marketing Manager - Toy/Nursery Retail Space

Recruiter
Manpower
Location
Luton, UK
Salary
Competitive
Posted
19 May 2019
Closes
23 May 2019
Ref
1152894639
Contract Type
Permanent
Hours
Full Time
Marketing Manager - Toy/Nursery retail space
We have a have an awesome opportunity for a Marketing Manager to join a very well- known company within the Toy/Nursery retail space for a leading brand sought after for its best-in-class products!

The position of Marketing Manager will be based in the HO in Luton Work also working closely with the global marketing teams based in the US to understand how the global strategy can be translated at local level and ensure all resources are being shared across the different markets.

The role and job description
  • Develop, manage and communicate rolling strategic marketing plans for both the brand and individual products
  • Working closely with the sales team, support the sell-out of the brand via its retail partners with online & in-store marketing support
  • Produce and implement a regular marketing communications plan to keep brand front-of-mind with retailers and external partners
  • Working closely with the marketing associate to create and execute the social media strategy to increase the awareness of brand
  • Full management for the success and delivery of trade and consumer shows to include toy fairs, gift fairs, nursery fairs and consumer shows
  • Write exciting creative briefs and request for proposals and interact with internal and external resources for the creation of all marketing assets
  • Development, implementation and delivery of sales support materials, including product updates, training materials, marketing strategy updates and new product launches
  • Build exceptional relationships with retailers' trade marketing teams, to ensure the best possible collaboration and execution of marketing activity
  • Working with external agencies, build a strong communication plan to drive consumer acquisition
  • Be an active member of the product team, working on NPD positioning, price architecture, competitor benchmarking and general product launches whilst maintaining excellent product knowledge
  • Manage and develop a marketing associate, ensuring that they are motivated and engaged, and working with them to build a strong marketing team
  • Marketing budget responsibility
  • Management of PR agencies
  • To maintain a good awareness of market and competitor activities and report as necessary
  • Undertake regular store visits to identify best practices and opportunities to extend the reach of brands

Required experience and skills
  • Relevant experience in the toy or nursery industry of at least 2 years+, either at supplier or retailer level
  • Experience in either brand, digital or product marketing (or a combination of both)
  • Results driven, always looking to exceed expectations
  • Ability to manage projects, work with cross-functional teams, motivate team to achieve goals, identify risks and communicate clearly and effectively
  • Strong organisational skills and acute attention to detail
  • Exceptional Microsoft Office skills, specifically Excel and PowerPoint
  • Ability to balance and prioritise multiple tasks in fast paced environment

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