PR Manager

Skechers USA Ltd
St. Albans, UK
20 May 2019
23 May 2019
Contract Type
Full Time
Company Description
Join the thousands of Skechers innovators, advocates and forces who are making an impact every day at Skechers, one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive Skechers, an award-winning powerhouse, in a new direction, the Skechers team is the place to be.
Job Description
To support the Senior Marketing Manager in front line PR management for Skechers fashion and performance lines along with other important tasks, whilst ensuring the Skechers brands are the most visible, accessible and recognisable brands to current/potential customers. Working with internal and external stakeholders to agree and implement PR strategies to support the brand.

Main Duties and Responsibilities

  • Develop and nurture relationships with editors of all major UK and Ireland publications
  • Work with ad reps and photographers to create and deliver impactful advertorials.
  • Work with press houses and Media Company to plan an annual PR campaign that maximises the Skechers brand through a number of different mediums
  • Develop and nurture relationships with celebrities and agents (Gifting)
  • Ensure samples are ordered and shipped for magazines
  • Bi-weekly call ups for any magazine features
  • Daily check and read all press, magazine, etc. and highlight any brand feature to sales and company
  • Generate PR for men's, women's and Kids lines.
  • Implement consistent PR placements
  • Create Press Releases to launch new product lines/ events

Social Media
  • Support the Social Media team to ensure PR is translated into social media platforms. Working with publications to drive additional placement through social media platforms along with driving sales with E-commerce
  • You will also be responsible for overseeing the Skechers Blogs for both lifestyle and performance division.

  • Work in liaison with the Senior Marketing Manager and external Media Company to help plan a strategy for the brand including Press and Digital advertising.
  • Undertaking research and analysing data using specialist industry resources.
  • Identifying target audiences and analysing their characteristics, behaviour and media habits.
  • Recommending the most appropriate types of media to use, as well as the most effective time spans to help delivery on the company's objective
  • Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
  • Managing relationships to build respect and trust in your judgment.
  • Proofreading advertisement content before release.
  • Evaluating the effectiveness of campaigns in order to inform future campaigns.

Marketing/ Trade Support
  • Liaise with accounts to launch new Skechers Fashion lines
  • Create and maintain the marketing books for all Skechers brands in the UK featuring all media and PR activity for the year.
  • Support regional trade show executions
  • Provide bi-weekly competitor report which details out all competitors' news and product launches.

  • In-side co-ordination on all marketing initiatives as directed by Senior Marketing Manager or Managing Director
  • Fashion Events: Source places, speak and liaise with external companies to partner for future events. Plan, execute and follow up after implementation.

Additonal Responsibilities
  • Other duties as assigned.
  • ESSENTIAL - 2+years PR experience gained from a similar role
  • Exceptional writing and editing skills
  • A passion for PR and ability to deliver creative content (text, image and video)
  • Event planning experience
  • Must be a strong team player
  • Passionate and results driven individual
  • Good project/time management skills
  • Eagerness and desire to always be the best
  • Works well in high demand environment
Additional Information
What You'll Get:
  • ?Permanent Full Time Position
  • Competitive compensation package
  • Product discounts
  • 25 days holiday (plus public holidays)
  • Group Personal Pension
  • Group Income Protection
  • Group Life Assurance
  • Long service awards

If this sounds like a role for you, please click to apply, and visit for more details on Skechers.

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