Digital Marketing Manager

Recruiter
YOU Personnel LTD
Location
Godalming, UK
Salary
Competitive
Posted
20 May 2019
Closes
27 May 2019
Ref
1146604603
Contract Type
Permanent
Hours
Full Time
Digital Marketing Manager
Salary: £40-50k
Location: Godalming, Surrey

We are looking for a Digital Marketing Manager for our Client who is a household name in the financial market with established products. You will develop, implement, track and optimise digital marketing campaigns. With a strong grasp of current marketing tools/ strategies you will be able to lead integrated digital marketing campaigns from concept to execution and working with other teams launch campaigns on time and on budget.

Responsibilities:
  • Plan and execute all digital marketing campaigns including web, SEO/SEM, marketing database, email, social media and display advertising
  • Design, build and maintain social media presence across all digital channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Requirements:
  • Minimum degree level education in marketing
  • Proven experience in digital marketing including SEO/SEM management, social media, advertising campaigns, optimising Google Adwords
  • Strong knowledge of website analytics and ad serving (Google Analytics, NetInsight, Omniture, WebTrends, DART, Atlas)
  • Experience in user funnels, optimising landing pages, multivariate and A/B testing
  • Working knowledge of HTML, CSS, and JavaScript constraints and development
  • Creative, analytical and data thinker with ability to identify target audiences and devise engaging campaigns

This is a fantastic opportunity for the right candidate.

** YOU Personnel is an independent Recruitment Agency. We provide recruitment solutions for PERMANENT, CONTRACT AND TEMPORARY staffing requirements. **

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