Digital Marketing Manager

Recruiter
Adam
Location
Manchester
Posted
18 May 2019
Closes
21 May 2019
Contract Type
Permanent
Hours
Full Time

Job Spec:
Job Title: Digital Marketing Manager
Business: Medium Size Fashion Business
Location: Manchester
Base Salary: £30k-£35k
Direct Report: Supervising one member of staff, Social Media/Marketing Executive
Reports to: Head of Marketing

Job Description:

Do you live & breathe fashion products? Do you have an appreciation for fast-paced nature of retail?

Responsibilities:
Strategic planning of brand campaigns and content execution to maximise ROI whilst maintaining a consistent online and offline brand image and messaging
Develop and implement the digital strategy across the business brands to build brand awareness and ultimately lead to conversion,
Lead and implement the social media strategy, to deliver best in class execution, grow communities and engage with brand advocates
Develop and maintain a cross functional project calendar and ensuring that this is executed in collaboration with the wider business. Align digital strategy with customers to drive customers to stores/online.
Ensure the company's product strategy is supported through engaging messages and storytelling
Overseeing all projects from end to end to ensure that the message is maintained and executed accordingly
Ownership of all customer communication and content whether online & offline
Overall responsibility for social content strategy in all platforms.
Deliver regular evaluations, KPIs, and report activity to senior management
Skills:
Min 5+ yrs Digital Marketing, within fashion or beauty
Understanding of ROI, appreciation of fast paced nature of retail
Hands on experience across digital marketing channels - email, paid search, paid social, programmatic
Good knowledge of SEO and web traffic metrics
Excellent working knowledge of existing and upcoming social media platforms
Solid multi-tasker, excellent attention to detail
Experience of managing budgets
Bsc Degree in Marketing
**This role would also suit a senior digital marketing executive who is wanting to take a step up into management
***Some travel - attending trade shows Europe, US

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