PPC & SEO Executive

Recruiter
iSupply Recruitment
Location
Broadgate
Posted
16 May 2019
Closes
21 May 2019
Contract Type
Permanent
Hours
Full Time
Due to continued expansion, a successful and leading SaaS business in their sector are recruiting a SEO & PPC Executive will be a key member of the Marketing Team in Moorgate. You will be working closely with the Digital Acquisition Manager and the other members of the team to deliver on the marketing KPIs. You are passionate about all things digital and are up to date with the latest paid/search best practices, platform developments and algorithm updates while also understanding the role of these channels in the greater marketing mix and overall business strategy. KEY RESPONSIBILITIES PPC •Daily management of paid campaigns •Report, track and measure paid campaign performance based on KPIs and benchmarks •Work with the wider team to set up strategies and planning paid search & social campaigns •Manage the paid budget to achieve ROI targets •Liaise with 3rd party providers SEO & CRO •Analyse organic performance and improve the on-site visitor experience •Increase the online visibility of the brand and products •Monitor diagnostic tools and fix site errors •Expand current site functionality •Align Organic and Paid Search strategies to maximise Search Engine coverage and ROI •Work with the wider marketing team on conversion rate optimisation across the different marketing channels and tactics ESSENTIAL SKILLS & REQUIREMENTS •2-3 years’ experience working in a digital marketing role with at least 1-2 years of hands-on lead generation through paid channels, website optimisation and conversion rate optimisation •An understanding of the commercials of online marketing activities, preferably in a B2B environment •Hands-on experience planning and running PPC accounts for search and display through Google Ads •Proven track record of delivering converted leads through search engine optimisation and paid channels •Experience using a variety of SEO tools (SEMRush, Moz, Ahrefs) and good knowledge of Google Analytics and Google Search Console •Team player, self-motivated, able to plan and prioritise effectively •Proficiency in Excel (pivot tables, vlookups, etc.) •Experience using WordPress •Experience working with large data sets SALARY, BONUS SCHEME & BENEFITS •Basic salary dependent on experience •Upon starting employees have access to the following benefits •Dental Insurance •Perkbox rewards After probation •Life Assurance •Bupa Healthcare

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