Digital Marketing Executive

Recruiter
BPS World
Location
Maidenhead
Posted
15 May 2019
Closes
21 May 2019
Contract Type
Permanent
Hours
Full Time
Role: Digital Marketing Executive
Location: Burchetts Green, Berkshire
Salary: Highly Competitive + Excellent Benefits

BPS World are looking to recruit a Digital Marketing Executive for our client who manage a portfolio of exciting brands, each of which specialise in experiential learning for children, spanning outdoor education for schools, and summer camps and daycare for children during the school holidays.

The Recruitment Marketing Executive is responsible for planning, developing, implementing and managing the overall digital marketing strategy so as to achieve the overall objectives agreed with the Head of Recruitment and Senior Leadership Team.

Campaign activity will span email newsletters, social media, SEO and online advertising and the successful candidate will be expected to bring a results-driven focus that delivers audience acquisition and successful resourcing results for both our seasonal and non-seasonal recruitment activities.

The digital marketing executive will work closely with colleagues across the group companies.

Responsibilities:

  • Manage social media activity across a range of platforms e.g. Twitter, LinkedIn and Facebook
  • Tracking the impact of all recruitment marketing activity, providing weekly web analytics and marketing KPI reports, with insights and recommendations for next steps
  • Cross-channel marketing (especially SEO and social media) to deliver audience acquisition for our websites, newsletters and events.
  • Email campaigns covering newsletters and marketing mailers to increase traffic and reads, using automation features, personalisation, AB testing, and crafted subject lines, with monitoring of opens, CTR and top content
  • Implementing and reporting on pay per click (PPC) ads and paid social and setting up email campaigns
  • You should already be familiar with, or quickly become proficient, with the following tools:

  • Wordpress
  • Mailchimp
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Salesforce
  • Twitter Ads
  • Google Analytics
  • Google Adsense
  • If you feel this position would be a great fit then click apply now!

    Our client is committed to safeguarding and promoting the welfare of children and young people and an expectation of this role is to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed. Appointment is subject to an enhanced Disclosure and Barring Service (DBS) check and two satisfactory references.


    This job was originally posted as www.totaljobs.com/job/86475988

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