Brand and Content Marketing Manager

18 Apr 2019
21 May 2019
Contract Type
Full Time
Based in the London company headquarters and reporting to the EMEA Sales Manager, the Brand & Content Marketing Manager will be a self-motivated, initiative-taker who will develop marketing strategies directed at maximising company profits through content creation that supports the sales team, generates leads and drives brand awareness.

* Brand Management - Position the brand through carefully developed messaging across key channels that resonate with our target audience and differentiate us from competitors.

* Lead Generation & Prospect Nurturing - Plan and implement ROI positive campaigns that drive customer acquisition, retention and growth through continual assessment and optimisation.

* Content Creation & Sales Team Support - Support sales in their efforts to convert customers by producing and organising marketing content, collateral and assets such as; sales presentations, emails, case studies, profiles, whitepapers and website blogs.

* Marketing Automation - Manage ongoing automation activities such as emails, social media, and website interactions; collecting and segmenting customer and lead data in a GDPR compliant way.

* Social Media Management - Plan, create, schedule and monitor content posted on social media platforms regularly such as LinkedIn, Facebook, Twitter and Instagram

* External Contractor Collaboration - Coordinate with external blog writers, graphic designers, SEO specialists and others to execute various marketing campaigns.

* Website Management - Utilise Wordpress to upload blog posts, edit webpages and implement A/B testing strategies as needed.

* Digital Reporting - Weekly reporting on website metrics, leads, email campaigns, social media metrics and ROI for the CEO and senior stakeholders.

* Global Marketing Support - Attend and run fortnightly conference calls with other global offices to coordinate the support of their marketing efforts.

* Customer Success - Work with the Customer Success Manager to produce project case studies and participate in other customer success oriented tasks.

* Basic Graphic Design - Occasionally create imagery and graphics for digital collateral, including social posts, blog imagery, presentation graphics, product and service packages, landing pages, to expand the digital footprint and generate leads.

* Internal Communications - Update the company on a monthly basis about organisational news and developments.

* Content Creation
* Copywriting
* CMS via WordPress
* Lead Nurturing & Marketing Automation via Pardot
* Social Media Management - Facebook, Twitter, LinkedIn, Instagram & Google Business Platforms
* Powerpoint / Google Slides

* Graphic Design
* Digital Paid Advertising

* A self-starter, capable of taking the initiative and making sound decisions on their own.
* Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business.
* High level of creativity and attention to detail.
* Excellent organisational skills to work independently and as part of a team.
* Deadline-oriented.

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