Brand and Content Marketing Manager

Recruiter
Ceterna
Location
Kennington
Posted
18 Apr 2019
Closes
21 May 2019
Contract Type
Permanent
Hours
Full Time
Based in the London company headquarters and reporting to the EMEA Sales Manager, the Brand & Content Marketing Manager will be a self-motivated, initiative-taker who will develop marketing strategies directed at maximising company profits through content creation that supports the sales team, generates leads and drives brand awareness.


*DUTIES:*
* Brand Management - Position the brand through carefully developed messaging across key channels that resonate with our target audience and differentiate us from competitors.

* Lead Generation & Prospect Nurturing - Plan and implement ROI positive campaigns that drive customer acquisition, retention and growth through continual assessment and optimisation.

* Content Creation & Sales Team Support - Support sales in their efforts to convert customers by producing and organising marketing content, collateral and assets such as; sales presentations, emails, case studies, profiles, whitepapers and website blogs.

* Marketing Automation - Manage ongoing automation activities such as emails, social media, and website interactions; collecting and segmenting customer and lead data in a GDPR compliant way.

* Social Media Management - Plan, create, schedule and monitor content posted on social media platforms regularly such as LinkedIn, Facebook, Twitter and Instagram

* External Contractor Collaboration - Coordinate with external blog writers, graphic designers, SEO specialists and others to execute various marketing campaigns.

* Website Management - Utilise Wordpress to upload blog posts, edit webpages and implement A/B testing strategies as needed.

* Digital Reporting - Weekly reporting on website metrics, leads, email campaigns, social media metrics and ROI for the CEO and senior stakeholders.

* Global Marketing Support - Attend and run fortnightly conference calls with other global offices to coordinate the support of their marketing efforts.

* Customer Success - Work with the Customer Success Manager to produce project case studies and participate in other customer success oriented tasks.

* Basic Graphic Design - Occasionally create imagery and graphics for digital collateral, including social posts, blog imagery, presentation graphics, product and service packages, landing pages, to expand the digital footprint and generate leads.

* Internal Communications - Update the company on a monthly basis about organisational news and developments.


*SPECIFIC SKILL REQUIREMENTS*
* Content Creation
* Copywriting
* CMS via WordPress
* Lead Nurturing & Marketing Automation via Pardot
* Social Media Management - Facebook, Twitter, LinkedIn, Instagram & Google Business Platforms
* Powerpoint / Google Slides

*NICE TO HAVES:*
* Graphic Design
* HTML & CSS
* SEO
* Digital Paid Advertising


*EXPECTED CORE COMPETENCIES:*
* A self-starter, capable of taking the initiative and making sound decisions on their own.
* Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business.
* High level of creativity and attention to detail.
* Excellent organisational skills to work independently and as part of a team.
* Deadline-oriented.

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