Customer Relations Manager
Job Description Customer Relations Manager for our Lyle House Care Home in Roehampton, London Care about people as much as the numbers? Are you a switched on salesperson with a big passion for people? Come and join us at the start of our exciting journey, and we’ll give you responsibility, rewards and job satisfaction that really add up. Summary Country Court Care is one of the country’s leading independent providers of health and social care services. We’re on an ambitious programme to build brand new residential care homes across the UK that will take the sector to a whole new level of luxury and care. We now need to generate interest from potential residents which is where we need your help. The Role As Customer Relations Manager for our Lyle House Care Home in Roehampton, London, you will be the first point of contact for all customer enquiries and manage the sales process from showing a family around, to admitting their loved one into the home. You’ll arrange home open days and educational events, work closely with Country Court Care’s marketing and operational teams – all while developing strong relationships with local groups and GP's to promote the home. You’ll be working with families at a challenging time, when an older loved one is looking to move out of their own home into a care home. That’s why your ability to drive the numbers must be balanced by your empathy and passion for improving people’s lives: families must trust you. Your background We’re open to what your professional background looks like. CRMs may from consumer banking, nursing, leisure/fitness and pharmaceutical sales with strong B2C experience. They’ve proven sales success and they’re competitive, but they care. Above all, they love seeing the end results of their efforts: happy residents and families, and high conversion rates. Key Responsibilities Include: Sell Country Court Care's nursing, residential and dementia services on a B2C as well as B2B basis to private fee paying clients Achieve occupancy and margin targets and other KPI’s Generate referrals by meeting and building relationships with healthcare professionals both off site and at in-house events to promote the homes services and to generate referrals Manage all inbound enquiries and the sales cycle from generation through to close using a consultative sales approach Supervise the move in process to ensure all contractual and regulatory conditions are met Capture accurate client data and input to CRM Work with internal stakeholders to develop a sales and marketing plan for each site to generate a steady flow of new leads Understand the competitor landscape to ensure the homes maintain their competitive advantage and to identify gaps in the market Build relationships with the local community including Social Services, Healthcare Professionals, GP’s, Consultants, Voluntary Sector, Solicitors for the Elderly, IFA’s and any other organisation that provides care and support for the elderly Provide accurate forecasts and other MI to monitor trends and plan ahead The ideal candidate will be: Experienced in the elderly care sector Well presented, articulate, with a confident and professional manner Have the ability to communicate with people at all levels both face to face, and on the telephone - Be ambitious and target orientated with the ability to work on your own initiative Be accurate with an attention to detail Understand the local area and population demographic Some field based work will be required so a full UK driving licence is essential A competitive basic salary, generous commission structure and benefits package will be offered to the successful candidate. Specific product and sales training will be provided and there will be additional support to help you develop within this role. Country Court Care is an Equal Opportunities Employer and has zero tolerance to employment practices that foster modern slavery!