Job Title: SEO Specialist Location: York, UK Salary: £40,000 a year and excellent benefits Report to: Marketing Manager We are The Insurance Emporium and we exist to help protect the things in life that are special to you. Our insurance products reflect our passions which are vast and varied! We cover horses to holes-in-one, pets to percussion, weddings and wedding dresses to honeymoons and holidays, caravans to cats, drummers to dogs, photographers, fishermen, cyclists, students and skiers to trumpets, tandems and tents. With The Insurance Emporium you can protect the things you love. We are currently looking for an SEO specialist to join our team. This role requires someone who is a technical SEO specialist, and who has a proven track record managing SEO campaigns independently or as the main analyst and technical point of contact. This role requires someone who understands the power of organic rankings to business goals by comprehending the bigger picture. Candidates must be prepared to work extra hours when workload and priorities dictate. This SEO Specialist role will include, but not be limited to, the following duties and responsibilities: Manage SEO position and improve SEO status for company websites. Create advanced SEO strategies: evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. To carry annual SEO audit for company’s websites on a regular scheduled basis to ensure that every page of each company’s websites has a defined purpose. Reporting - Campaign wrap-ups about traffic, link, ranking and revenue analysis/ Calculation of ROI. Implementation, monitoring and report of Google Analytics performance. Optimising existing PPC campaigns (Google, Bing, Yahoo) and subsequent monitoring and analysis of each of these campaigns. Sitemaps building and effective use of Meta information and mark ups. Production of high quality backlinks due to the creation of genuine and engaging content generated from in-house or from external locations. Assisting with campaigns by means of geographical targeting search. Building systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc.). Staying abreast of white hat and black hat tactics so as not to violate search engine guidelines. Keeping track of any SEO developments, industry changes and tools to bring the most up-to-date SEO service to the company. The successful candidate for the role of SEO Specialist must have the following experience: Relevant experience in the digital/Internet marketplace. Proven track record of continually improving the SEO strategy and delivering results for high volume business sites and viable product/service lines. In-depth technical knowledge of SEO techniques and Google AdWords management. Experience of working within a team developing and redesigning websites. Experience of risk managing an existing SEO position and understanding of complex SEO solutions. Experience of monitoring and analysing various PPC campaigns The successful candidate for the role of SEO Specialist must have the following skills: Ability to clearly communicate and express ideas and proposals. Knowledge of the relationships and differences between the various search engines. Strong organisational and analytical skills. Strong self-motivation and initiative. Excellent understanding of PPC advertising. Knowledge of other key SEO platforms such as Hotjar and Screaming Frog. Commercially creative & innovative SEO Specialist benefits: Up to 33 days holiday Great flexi- time Government pension Free car park Free hot drinks Staff nights out Free work wear On site crèche Staff discount Holiday loyalty entitlement after first year(up to 5 extra days) Candidates must be able to drive as we are not on a public transport route. We are in the middle of York and Harrogate and just off the A1 junction 47 We have very friendly offices so that’s important when looking for new staff. Everybody on 3 months probationary period. To apply for this SEO Specialist position, please click on the apply button!