CRM Analyst

Recruiter
First Achieve Ltd
Location
Manchester
Posted
22 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time
CRM Data Analyst required, based in Manchester city centre. Delivering a disruptive, multi-channel CRM programme within all stages of the customer’s lifecycle, analysing promotional campaigns and delivering recommendations to drive increasing customer value to the business.

Position: CRM Data Analyst

Location: Manchester City Centre

Salary: £25,000 - £28,000

Whether you prefer a lie in or an early finish, they offer the flexibility for you to do whichever you prefer. With a dedicated Xbox room, ping pong table, darts board, and dress-down Friday, as well as regular incentives, the office space here is a vibrant and exciting place. You will also receive 25 days holiday, plus bank holidays.

Job profile:

* Deliver all CRM analysis from campaigns and promotion performance through to ad-hoc requests

* Work with the CRM Managers and Team Leaders to deliver valuable analysis to drive the promotional roadmaps delivering the strategy outlined by the CRM Director and Manager.

* Create new segmentation on the customer base to drive targeting of promotional offers

* Deliver campaign analysis on all products and lifecycles ideally with an automated solution

* Derive insight from data analysis and communicate this output to a variety of different audiences using most appropriate presentation techniques.

* Support the team leader to identify specific customer data targeting within product verticals and serve relevant promotions to maximise LTV.

* Deliver ad hoc analysis requests on KPI performance, trends and opportunities to improve future campaigns.

* Support the teams to test and refine, automated multi-channel journeys bespoke to customer clusters which deliver increased customer lifetime value.

* Work closely with the promotional executive to analyse end to end performance of the promotion and optimise for future activity.

* Report to the Marketing Analyst Manager with a dotted line to the CRM Director

Experience:

* Educated to degree level, ideally in Maths or statistics related subject or minimum of 1-2 years’ experience in Digital Marketing, CRM or Email Marketing.

* Analytical skills and coding experience ideally R or Python

* Excellent organisational skills and ability to multi-task

* Project leader skills and stakeholder management

* Clear understanding of the principles of customer segmentation.

* Results-driven and commercially aware

* Self-motivated, uses initiative and ambitious

* Team player, sociable, can quickly adapt to change

First Achieve was founded on the concept of being much more than a recruitment agency. With businesses and job seekers becoming increasingly frustrated by standard industry practices, we developed a fresh approach to matching candidates and organisations who share a common goal.

If you would like to apply for this position, please use the link provided. Alternatively, please email a copy of your CV For more information regarding this position or any others, please call Chris on (phone number removed)

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