Website Content Executive

Recruiter
Recruitment Pursuits
Location
Dudley
Posted
22 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time
Recruitment Pursuits Commercial are working closely with a fast-moving automotive business that has seen rapid growth over the past 5 years and has very ambitious growth plans over the coming years.

This is a fantastic opportunity to work for a great brand, great people and in a great atmosphere, with the opportunity to grow within the company.

You will be responsible for proactively growing online sales via the companies' website.

The Website Executive will ensure the website is SEO friendly and use Google Analytics to maximise opportunities to increase online sales.

Duties and Responsibilities:

1. To increase website sales, looking at product page performances and learning how to boost sales across the product range

2. A meticulous approach, with excellent accuracy and attention to detail when it comes to developing strong SEO copy and technical specifications for product pages and landing pages

3. Optimising descriptions and pages to make SEO friendly and improve organic search visibility

4. Use Google Analytics on a daily basis to better understand and improve the customer journey, e.g. revise content/imagery used on pages that are not working, look at how to reduce bounce rates, how to encourage more cross selling opportunities

5. Maintain the website on a daily basis to ensure all content is fresh and appearing correctly – homepage refreshed weekly

6. Ensure all online orders are processed correctly and ensure all online enquiries are actioned accordingly

7. Work with Photographer to replace any missing images and add videos

8. Developing creative landing pages and banners for specific products, offers and campaigns

9. Creating and contributing to blogs and online forums to raise brand awareness and eventually bring sales online

10. Manage PPC campaigns – research analysis, update, adapt and track ROI

11. Based on website sales, recommend email campaigns to promote a specific range of products

12. Working alongside the marketing manager to integrate marketing strategy

13. Keep up to date with marketing and industry trends

What sort of person are we looking for?

We are looking for someone with a keen eye for detail. They will need to be a team player who has a proven track record in managing websites, creating compelling SEO friendly copy and knowledge of how to increase website sales.

Essential skills:

* Website management using CMS

* Excellent copy and SEO writing skills

* Sales/e-commerce understanding

* SEO optimisation

* Exceptional attention to detail

* Link building

* HTML

* Google Analytics

Desired skills:

* An interest and understanding of the automotive industry

* Adobe Photoshop (for creating banners/images/animations)

* Social – to help boost online sales

* PPC -

Immediate start available

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