Online Marketing Manager

Recruiter
Coopers of Stortford
Location
Thorley
Posted
18 Apr 2019
Closes
03 May 2019
Contract Type
Permanent
Hours
Full Time
Do you have at least 5 years’ experience in a digital marketing role with a strong track record of driving online trading performance? With the ongoing growth of the web channel we are now seeking a talented Online Marketing Manager to join our commercial team and help us achieve our ambitious future ; This is a full time, permanent position offering a competitive salary of £50,000 per annum plus excellent benefits. Coopers of Stortford is a successful and well established multi-channel retailer in the Home and Garden ; Serving the over 55’s with function led products, knowledgeable, friendly and helpful Customer Service, designing and inventing products offering the best value for money to our ; Being the best in everything we do! The Rewards As a company, we value our employees, rewarding hard work and great ; You can expect to join a committed and motivated team and be rewarded by a competitive salary commensurate with your ; There’s also a great staff discount and a generous holiday allowance. As our Online Marketing Manager you’ll need to have both a commercial and analytical mind, plus an excellent understanding of how to drive traffic from SEO/paid channels, knowledge of optimising conversion rates and the customer ; A significant focus for the role will be on efficient customer acquisition, achieved via a coherent and effective online strategy. You’ll be responsible for defining and executing this strategy, aligning it with both the offline marketing campaigns and wider business goals. Key responsibilities of our Online Marketing Manager - Manage our SEO, PPC, Affiliates, Retargetting, Display and paid Social activity to deliver an outstanding return on Investment - Analyse website traffic and user engagement to optimise our online trading performance - Own and manage ongoing search campaigns, onsite audits, keyword research - gaps and opportunities from competitor and market insights for generic rankings, onsite optimisation and link building - Develop the trading strategy to achieve sales targets through the website - Define our weekly, monthly & annual ; Provide regular reports on PPC and SEO traffic, campaign performance, site metrics, ranking and KPI insights for the business - Collaborating closely with Marketing and Ecommerce colleagues, and our web development agency to test and develop improvements to our conversion rate from SEO and PPC traffic - Keep up to date with industry innovation to open out new opportunities for acquisition and retention Our Ideal Online Marketing Manager - Excellent knowledge of online marketing initiatives to drive conversion rates and ensure customer engagement and brand consistency - ideally in a multi-channel retail environment - Be an expert in running campaigns with PPC, Affiliates, Display and other paid for channels with solid experience with Google AdWords, Google Analytics, Bing and preferably Facebook - Have a strong background in managing SEO activity and experience of using of SEO tools - Possess an innovative and creative mind in order to drive trading improvements - Have basic knowledge of HTML - Have strong analytical skills including budgeting and forecasting capability If this is the role for you, why not click ‘ apply’ today to become our Online Marketing Manager - we’d love to hear from you!

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