Marketing Manager

18 Apr 2019
28 Apr 2019
Contract Type
Full Time
Becoming a Marketing Manager with Capita Customer Management
Location - Leeds or London

Capita’s Customer Management division is looking for a talented and driven B2B marketing manager to join the marketing team. This is a proactive and dynamic role to lead and deliver the B2B sector marketing activity in line with Customer Management’s divisional growth plans.

As Capita progress its company-wide transformation, this is an exciting opportunity to work within a forward-thinking growth function, to define the sector-level value propositions and deliver the marketing needs of one of Capita’s key divisions

What you will do:


Work closely with the divisional marketing director to create and deliver effective B2B sector marketing plan(s), which supports the growth of existing and future clients, aligning to the overall divisional strategy

Develop sector level demand generation campaigns, (whether that be one to many, one to few or one to one), to provide marketing quailed leads to support sales origination

Develop our sector-level value propositions and capabilities, ensuring they are well represented on our divisional and corporate marketing channels.

Work with the innovation team, partners and subject matter experts to generate high-quality and engaging content, including social media content, thought leadership, whitepapers, insight reports and case studies

Commissioning and working with internal functions, agencies and third-party suppliers to support the delivery of marketing activities (market intelligence, creative agencies, web & hosting providers, research partners etc.)

Reporting and measurement of sector level marketing spend, ROI and lead generation, customer satisfaction, brand perception, digital analytics and engagement.

Your experience and skills will include:


Strong experience as a B2B marketing manager with a proven record of delivering ROI.

Experience in delivering account-based marketing activity

Proficient in using marketing delivery platforms, including mailing automation tools, CRM social media

Excellent problem solving, project management and communication skills, with the ability to work with a variety of stakeholders at all levels

Experience using Adobe applications (Photoshop, InDesign), etc. is preferred

What’s in it for you?

At Capita, we believe an open, transparent working environment that encourages ingenuity and collaboration – with colleagues, customers and clients – is what makes us so effective at what we do.

As well as a generous basic salary, we also give you 23 day’s holiday which increases with length of service, company matched pension scheme and access to a variety of voluntary benefit options. These include a share save scheme, life assurance, holiday buy and many more designed to suit your own personal lifestyle, such as retail, health & wellbeing and leisure discounts.

You’ll be joining a network of some of the most experienced, innovative and dedicated people in the country - the opportunities to learn new skills, develop in your career and grow and as we grow are almost endless. Our mission is to help you realise your potential – whatever that means to you.

What we hope you will do next

Help us find out more about you by completing our short application process – click apply now. We understand you might have some questions before taking the step to apply – you can contact Kirstie Hardyman () for guidance.

Capita operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership. | Become a Change Maker |

Capita Resourcing operates as an equal opportunities employer and we welcome applications from all suitably qualified candidates regardless of gender identity or gender expression, marital status, sexual orientation, pregnancy or maternity, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership

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