Press Officer

18 Apr 2019
10 May 2019
Contract Type
Full Time
The way that people shop is changing, fast. We are the world’s largest dedicated online grocery retailer and have built a pioneering online shopping and fulfilment solution that has revolutionised the way people buy groceries and more. We make shopping liberating: quicker, simpler, more personal and more convenient – and we’ve won consumers awards galore for this incredible customer-centric approach. Join us today to help revolutionise the weekly shop.

This important role will focus on creating positive press coverage that will in turn drive brand awareness and commercial success. Our PR agency will be fully focused on delivering award winning brand campaigns so you’ll have the opportunity to get involved and develop in the role. As this job will be responsible for day to day media relations you must have proven experience in establishing and maintaining media contacts. The Press Officer will report into the Senior PR & Social Executive but will also build a strong network across the retail business.

Key responsibilities include:

* Managing the day to day product placement strategy, proactively working with the Buying team to ensure Ocado’s extensive range is regularly featured across top tier traditional, online and social media

* Responding to media opportunities and other incoming enquiries from journalists

* Fulfilling product, image and information requests within strict deadlines

* Building direct relationships with key journalists across target media and to ensure that we are the ‘go to’ retailer when they are planning their pages

* Working with the insight team to uncover interesting trends and data that can be used to fuel the press office

* Working with the Marketing and Social media team to exploit opportunities across all relevant marcomms channels

* Working with suppliers to fulfil sample requests

* Monitoring the news agenda and reporting back on hot topics and potential opportunities

* Coverage logging and reporting

* Writing media materials including press releases, quotes and reactive statements

* Maintaining press kit materials

* Maintaining PR coverage reports and value tracker

Skills, Experience and Qualifications


* At least one year media relations experience gained in an FMCG environment at a respected consumer PR agency

* An English, Journalism or Humanities degree

* Experience establishing and maintaining media contacts (traditional and social). Food and lifestyle media an advantage.

* Proven ability to write well and prepare information to a high standard

* Experience of prioritising tasks and setting expectations with media and internal stakeholders

* Able to demonstrate a knowledge of food trends and developments

* Interest in food and able to generate creative ideas

* Excellent stakeholder management


* Pension

* Life Assurance

* Private Medical Insurance

* Employee Assistance Programme

* Income Protection

* 23 days holiday, increasing to 25 with 3 years’ service

Equal Opportunity Employer

Ocado is an equal opportunities employer and as such makes every effort to ensure that all potential employers are treated fairly and equally, regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status

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