Paid Search Executive

The People Pod
18 Apr 2019
10 May 2019
Contract Type
Full Time
Paid Search Executive

Paid Search Executive purpose

The purpose of this role is to attract new and returning customers to the companies website in order to generate leads/sales for the customer service team. This will be done through the use of paid search channels like Google and Bing. There will be opportunity to develop working closely with all areas of the Digital marketing team, to create a seamless customer journey. You will be part of a highly motivated and creative digital team which successfully work to achieve business KPI’s and objectives.

Paid Search Executive key tasks

1) Conducting keyword research in to new product lines and services

2) Conducting competitor analysis

3) Optimising current accounts/keywords to make them more efficient

4) Managing monthly budgets

5) Optimising and testing new text ads and landing pages

6) Updating weekly/monthly reporting to higher management

7) Analysing trends and reports to see any fluctuations.

Paid Search Executive person specification

1) Excellent English & communication skills

2) Attention to detail

3) Analytics minded

4) Target/goal driven

5) Good understanding of Excel

6) Strong researching skills

7) Good numeracy skills

8) Team player, with the ability to portray a positive attitude at all times.

9) Excellent time management skills.

10) Able to manage own administrative workload whilst paying attention to detail.

11) Well presented with a positive, proactive approach.

12) Willing to undergo training in order to progress within the role.

Paid Search Executive ideal qualifications

1) Degree educated is ideal yet not essential

2) Business/marketing degree beneficial but not essential

£20,000 + basic plus benefits

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