Marketing Executive Health Food Brand London

Recruiter
WISER GRADUATES
Location
London (Greater)
Posted
18 Apr 2019
Closes
21 May 2019
Sector
Retail
Contract Type
Permanent
Hours
Full Time

BRAND EXEC SUPPORT

  • Sleeves rolled up from the get-go and being prepared to jump into all things that will further promote the brand

  • This may include helping to design posters, point of sale, online images, create web copy, super posts or organising & activating at in-store events

COMMS STRATEGY

  • Contribute to build and own the communications strategy for the brand in line with business objectives

  • Populate a rolling 3 monthly content and comms calendar that is aligned with other business activity and can be shared regularly with the wider team

  • Build on our club programme and develop great relationships with our brand partners, influencers and ambassadors to best effect

  • Ensure consistency of comms across all business touch points and manage and answer all brand-related inbound emails

KNOW OUR CONSUMERS

  • Define exactly who our consumers are, what makes them tick and why they buy into our brand and product ranges

  • Build an ever-growing database of consumer contacts and categorise them into sub-groups that will help us communicate to them as relevantly as possible

  • Community management of inbound emails, social DMs and all other written touch points 1|Page

CREATION, CURATION & CONTENT

  • This area is perhaps the most important to get just right

  • In line with consumer relevance, control the timely messaging to each group to build on brand

    awareness and to seek engagement beyond a simple like

  • Seek rich, provocative, interesting, educational and entertaining content that will turn heads

    and be enjoyed


KEY SKILLS
  • ? Self-starter, sleeves rolled up type

  • ? Masterful controller of all social media platforms

  • ? Analytical, insight thinking with excellent attention to detail

  • ? Fast learner

  • ? Super skilled - high level of knowledge of software such as PowerPoint, Excel and Mailchimp

    to get the job done

  • ? Creative with a keen eye for design - good knowledge of CMS, Photoshop, InDesign or other

    programs

  • ? Articulate with experience in managing external emails, blogs and writing

    emails/newsletters to consumers

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