PR Manager

London (North)
18 Apr 2019
21 May 2019
Contract Type
Full Time

**PR Manager - North London / Hertfordshire - £40,000**

Our client is an industry leading retailer with a large presence across the UK.

This important role will focus on creating positive press coverage that will in turn drive brand awareness and commercial success. This business has a PR agency that will be fully focused on delivering award winning brand campaigns so you'll have the opportunity to get involved and develop in the role. As this job will be responsible for day to day media relations you must have proven experience in establishing and maintaining media contacts.

Key responsibilities of this PR Manager role include:

  • Responsible for strategically developing, executing, and measuring the Retail PR strategy

  • Work closely with senior stakeholders to ensure the desired company image is portrayed in the media and wider public domain

  • Pro-actively organise interviews, press releases and campaigns (across media and digital channels) to promote the brand, proposition and products

  • Monitor and evaluate coverage in the press, ensuring the right messages are getting through, and that negative PR is handled effectively

  • Oversee Marketing PR budget and consumer PR agencies to ensure work is carried out in alignment with the Retail and Marketing strategy building brand awareness and to drive commercial success

  • Oversee the press office and manage and foster media relationships with key targets, ensuring that an 'always on' hard working product and news hub delivers against KPIs.

  • Line management of Press Officer, providing strong and inspired leadership, setting clear performance expectations, accountabilities and feedback.

Knowledge & Experience required for this PR Manager role:

  • At least five years proven experience in consumer PR (in-house or agency)

  • Proven experience of improving ROI and effectiveness of PR through solid metrics

  • Capable of building and developing strong internal relationships through collaboration

  • Retail or online background beneficial

  • Experience working with consumer PR agencies

  • Experience with regular PR agency evaluation and leading search processes and pitches as required.

  • Excellent communication skills

  • Highly literate - able to produce clear, concise and effective press releases and PR material

  • Calm, effective manner - should be good in a crisis

If you are an experienced and ambitious PR professional, please get in touch!

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