CRM Planner

18 Apr 2019
04 May 2019
Contract Type
Full Time

An exciting opportunity has arisen for a CRM Planner to join our growing marketing team based in Watford, Hertfordshire.

In this role, you will identify our target audiences for marketing campaigns, directed at our existing customers. The campaigns will be driven by customer needs and key insight, helping to grow our audiences and commercial opportunities.

Key accountabilities

  • Developing customer journeys for different customer groups and touchpoints
  • Defining and ensuring adherence to contact rules and strategies
  • Take lead on campaign design, looking at control groups, the robustness of sample sizes to provide accurate measurement and evaluation
  • Engaging with the CRM Analysts, providing guidance on insight requirements
  • Working with the CRM team to help with testing, targeting & inputting on new campaign programmes
  • Supporting the campaign managers with briefing analysis requests in order that the insights obtained are of optimum commercial value and actionable
  • Establishing test and learn programmes, putting data insight at the heart of the programmes
  • Work with the analytics functions to define segmentations and propensity model requirements, looking for opportunities to improve data quality for commercial marketing exploitation
  • Occasional travel to Southwark, London to visit our Marketing agency, when required

Skills and experience

  • A solid background in data planning for a CRM function
  • Able to demonstrate where and how you've had a positive impact on a business through improving their use of data in campaigns from a comms/data planning perspective and the processes surrounding this
  • Must be able to influence and manage various groups of stakeholders
  • Exceptional communicator -acting as the translator between our Marketing and IT functions
  • Hold a marketing communications qualification including a direct marketing component
  • Experience in Dotmailer would be an advantage
  • Self-motivated with excellent organisational skills and a passion for effective process

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