Marketing Manager - Retail

Recruiter
Fresh Recruits
Location
Oakdale
Posted
18 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time
Job Title: Marketing Manager - Retail Location: Poole, Dorset Salary: DOE Hours: Hours are 8am-5pm Monday to Thursday and 8am-4pm on a Friday We are looking for an experienced Marketing Manager to join a growing homeware business. This is a fantastic opportunity to progress your career within marketing and communications across a range of brands- engaging the customer through both traditional and online / e-commerce channels. We are looking for a self-managing, driven individual who has broad digital experience across multi-channels. If you are experienced in product marketing and have the expertise to expand product ranges into new retailers we want to hear from you! The experience we need. At least 5 years relevant experience in a home retail & consumer marketing. Deliver best-in class content and solutions through direct retail and trade channels. Management of a marketing budget to ensure marketing programmes executed are ROI optimised. Proven track record of converting high-level business and marketing strategy into tangible, effective across channels. End-to-end experience of the marketing process from initial briefing all the way to execution. Understanding of workflows from creation to product launch to achieve the business goals. Experienced in planning and delivering marketing activities across a range of channels. Experience in creating and collating product catalogues with tending experience. Strong understanding of effective Creative Design practices, trends, techniques, and processes across various touchpoints or mediums ( packaging, in-store, online, mobile, print, direct). Strong understanding of the branded products and services and broad business strategy and challenges. Proficient computer skills ( MS Office Suite, InDesign Adobe Suite). The role. To create and develop a new transactional retail website. To improve the current trade websites and marketing material which includes print, catalogues, campaigns, social media and mailers. Champions and protects the brand and/or creative idea while leading and inspiring teams to deliver the best creative solution that transcends touchpoints (packaging, mobile, print, etc.). Cover multi-channel including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies. Be responsible for the brand management of the businesses core brands, ensuring consistent brand representation amongst internal and external customers. Carry out regular competitor & market analysis, and cross check against strategy to ensure it remains effective. Work with the Sales Manager to create campaigns that are coordinated across internal and external sales teams. Liaise closely with all departments to ensure marketing support every area of the business where needed. Inputting into the creation of the marketing budget in line with company objectives to ensure strategies are achieved and to be responsible for the management of this budgeted spend. Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs, reporting back to the directorship. Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, collated and printed to deadline. Website management or retail and trade branded websites. Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales. Identify ways to drive traffic, conversion, customer retention and overall online improvements The company. An evolving business based in central Poole, with a great track record of excellent staff. They are designers and manufacturers of homeware products for domestic and commercial use and they supply to top retailers nationwide. They've been in business for over 75 years and have a core set of long-standing values they uphold resulting in an exceptional reputation. What you'll get in return. 23 days annual leave increasing to 28 days after 5 years' service Onsite parking Pension scheme Perkbox is available to all employees Ref: 8986 It is important that you include a covering letter with your CV, detailing why you feel you are suitable for this position and highlighting all relevant experience. By applying for the role, you agree that Fresh Recruits may contact you under GDPR Article 6(1)(b) in connection with your application by email and/or telephone and you consent to receiving information by email and/or telephone in relation to Fresh Recruits providing you with work finding services, you may withdraw your consent at any time. If you do not hear from us within 3 working days please assume your application has not been taken forward on this occasion. We may contact you in the future about other suitable positions. Our Data Protection, Privacy Notice and Full Equal Opportunities policies can be viewed here:

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