Research Insight Assistant Manager

Recruiter
Lloyds Banking Group
Location
Bristol (City Centre)
Posted
17 Apr 2019
Closes
26 Apr 2019
Sector
Retail
Contract Type
Permanent
Hours
Full Time
End Date 3 May 2019 Please note, this vacancy will close at 00:01am on the specified closing date rather than 11:59pm. Please ensure all applications are received before 00.01am on the specified closing date. Salary Range £32,445 - £36,050 We support agile working - click here for more information on agile working options. Agile Working Options Other Agile Working Arrangements / Open to Discussion Job Description Summary Evaluation of the performance of LBG Brands and communications through managing and interpreting of consumer research to deliver relevant actionable insight. Job Description As the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK which gives us a responsibility to support the UK economy whilst putting customers at the heart of everything we do. Our vision, put simply, is to become the best bank for customers At Lloyds Banking Group we're embracing the latest technologies and emerging digital channels to build our iconic brand portfolio through understanding the needs of over 30 million customers. An opportunity has arisen for an Assistant Research & Insight Manager role within Group Brands & Marketing for a fixed term contract to Christmas 2019. This will involve managing and interpreting qualitative and quantitative research to deliver relevant actionable insight for our brands and advertising. The role requires research management expertise, knowledge of research techniques to evaluate communications performance and excellent stakeholder management skills. As Research Insights Assistant Manager you'll play a key role that matters greatly in our Marketing Performance function - contributing as part of an expert team to deliver world class insight on our campaigns and brands. Reporting to and working with a Research Insights Manager you will be responsible for: Recommending and managing consumer and customer research into our brands and Comms Ensuring timely delivery of research within agreed budget Delivering insight based recommendations, primarily around LBG campaigns to facilitate effective decision making and drive enhanced marketing outcomes Contributing to the development of enhanced market research programs to work in the new digital and data driven marketing era Building the capability and expertise levels in colleagues across GB&M, to ensure they understand the implications of your research Key skills and experience:- Market research background with some client-side experience Sound project management and analysis experience Deep understanding of qualitative and quantitative research techniques across the marketing mix with particular expertise in Comms and Brand. Ability to analyse the output of ad hoc research within a business context and provide recommendations to stakeholders on what action to take. Ability to synthesise a variety of sources to deliver joined up insight to increase impact and contextualise recommendations Excellent stakeholder management and consulting skills and the ability to see both the big picture and the detail. Ability to build close internal and external working relationships Ability to direct and manage market research agencies - ensuring that they are efficient, effective and meaningful and deliver insightful and business focused recommendations. Experience of managing a research budget would be beneficial - ensuring that market research spend delivers value for money to the business. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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