Marketing Exec / Bath / Publishing / ££ Comp
FWD are delighted to be working with this leading Bath-based media company focused on Food, Wellbeing and Music who are looking for a Marketing Executive as part of their growing team.
As Marketing Executive, you will implement the company's subscription (print and digital) strategies and budgets and take responsibility for meeting/exceeding the targets set on an agreed portfolio of titles.
- Develop a good understanding of strategic objectives by title
- Help devise the activity plan and diarise when activity will take place
- Report on the success of acquisition and retention campaigns
- Budgeting and cost control for agreed titles
- Employ professional, best practice subscription techniques to maximise opportunities and hit or exceed budgets.
- Ensure smooth running and continual improvement of communication to existing customer base
- Work closely with subscription bureau to ensure the best customer experience.
- Identify and exploit external opportunities for acquiring new customers via contras, social media, 3rd party subs agencies, affiliates etc
- Carry out campaign forecasting and analysis of completed campaigns
- Brief upcoming campaigns to relevant parties
- Monitor renewal rates and help plan & analyse
- Strong organisational skills
- Accuracy and keen attention to detail
- Methodical approach
- Self starter
- Prioritisation and excellent time management
- Deadline orientated
- Strong copy-writing skills