Marketing Executive

Recruiter
Forward Thinking Recruitment Limited
Location
Bath
Posted
17 Apr 2019
Closes
03 May 2019
Contract Type
Permanent
Hours
Full Time

Marketing Exec / Bath / Publishing / ££ Comp

FWD are delighted to be working with this leading Bath-based media company focused on Food, Wellbeing and Music who are looking for a Marketing Executive as part of their growing team.

As Marketing Executive, you will implement the company's subscription (print and digital) strategies and budgets and take responsibility for meeting/exceeding the targets set on an agreed portfolio of titles.

Role Responsibilities

  • Develop a good understanding of strategic objectives by title
  • Help devise the activity plan and diarise when activity will take place
  • Report on the success of acquisition and retention campaigns
  • Budgeting and cost control for agreed titles
  • Employ professional, best practice subscription techniques to maximise opportunities and hit or exceed budgets.
  • Ensure smooth running and continual improvement of communication to existing customer base
  • Work closely with subscription bureau to ensure the best customer experience.
  • Identify and exploit external opportunities for acquiring new customers via contras, social media, 3rd party subs agencies, affiliates etc
  • Carry out campaign forecasting and analysis of completed campaigns
  • Brief upcoming campaigns to relevant parties
  • Monitor renewal rates and help plan & analyse

About You

  • Strong organisational skills
  • Accuracy and keen attention to detail
  • Multi-tasking
  • Methodical approach
  • Assertiveness
  • Ambitious
  • Self starter
  • Prioritisation and excellent time management
  • Deadline orientated
  • Strong copy-writing skills

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