Digital Marketing Manager

Recruiter
Your World Healthcare
Location
London (East)
Posted
15 Apr 2019
Closes
26 Apr 2019
Contract Type
Permanent
Hours
Full Time

Our client provides premier entertainment for all local and international visitors they are redefining entertainment and providing patrons with a broad choice of gaming options, restaurant and bar hospitality, live entertainment and other leisure offerings to meet customer expectations.

Location: Stratford

Job type: Permanent

Pay Rate: £35,000 - £55,000 Depending on skill and experience

Hours: 40hrs a week (5 x days a week) Hours will include shifts to support a 24hrs environment. Full flexibility is required in terms of working hours. The Role does require weekend and late night presence.

Job Purpose

Digital Marketing Manager develops, implements, tracks and optimises our digital marketing campaigns across all digital channels with specialist knowledge and focus of social media strategy and management. With a strong grasp of current marketing tools and strategies, the Digital Marketing Manager will lead integrated digital marketing campaigns from concept to execution primarily through digital means such as search, social media, affiliate, viral, marketing and so on, according to agreed budgets. The role will also mean taking responsibility for traffic reporting and analysis, social media, site optimisation and ensure policies such as data protection are adhered to

Duties include:

  • Manage, plan, collaborate and execute all digital marketing, including but not limited to social media, marketing/CRM database, social media, paid and display advertising campaigns
  • Design, build and increase our social media presence
  • Develop and manage digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • New business generation focus
  • Devise strategies to drive online traffic to the company website
  • Track conversion rates and making improvements to the website
  • Utilise a range of techniques including paid search, SEO and PPC
  • Raise brand awareness
  • Support the improvement of the usability, design, content and conversion of the company website
  • Regularly review new technologies and keep the company at the forefront of developments in digital marketing
  • Identify trends and insights, and optimise spend and performance
  • Brainstorm new and creative growth strategies

Knowledge

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools e.g., Google Analytics
  • Working knowledge of ad serving tools
  • Experience managing PPC, SEO and affiliate programming
  • Experience in e-commerce, SEO, PPC, email marketing, and social media
  • Experience in optimising landing pages and user funnels
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Additional Information

The role functions in a business that operates as a 7-day 24-hour complex, and as such flexibility is required by the incumbent. There is a minimum expectation that they will be available for any requirements within the company & this will mean evening & weekend obligations outside of 'normal’ working hours for events, promotions and marketing campaigns organised.

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