Head of Marketing - Sports Betting / Mobile

Recruiter
Sauce Recruitment Ltd
Location
London (Central)
Posted
15 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time

We have the pleasure to be working with an exciting and revolutionary new mobile sports betting business, a start up with the stability and security of a larger more established business, that is experiencing a sustained period of growth through its success, whilst carving out its own niche. They are now looking to strengthen their Marketing Department by bringing in an experienced Head of Marketing with a breadth of experience of working in the Sports Betting market, reporting to the company CMO and managing a growing team.

As Head of Marketing, you will develop, manage and evaluate digital campaigns to engage with both new and existing customers. Working closely with the Marketing team and Media Agency Planning campaigns across all channels both internally and externally. The Head of Marketing will coordinate Marketing activities with the creative team, product owners and business intelligence in relation to offers, brand positioning, messaging and results.

Responsibilities for this role include complete ownership of the marketing schedule, managing and developing staff, creating and driving creative campaigns, presenting and updating key stakeholders and making sure that all deliverables fall within given timescales and within budget.

You are a commercially minded Head of Marketing with strong academics and a breadth of Digital Marketing experience, gained in online, customer subscriber, e-commerce sports betting businesses. Businesses where technology has been at the heart of the business. A data driven, analytical marketing professional who has experience of managing multiple projects both internally and externally with media agencies, media owners, suppliers and internal departments in a very fast paced environment.

You have the ability to influence others, demonstrate strong leadership skills and communicate with people at all levels effectively.. You will be able to drive creativity and innovation within a department, understanding and knowledge of the sports betting / mobile marketplace is key. You will have a strong focus on delivering campaigns that drive customer acquisition and retention through digital channels like Facebook, Display, Instagram, Twitter, Mobile CRM and others. Strong budget management experience is essential. Having an interest and passion for mobile apps, gamification and sports betting would be a massive plus.

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