Trainee Account Executive

Berkeley PR International Ltd
14 Apr 2019
10 May 2019
Contract Type
Full Time

Role Objective:

A trainee account executive will work across a number of different accounts, giving them a good introduction to agency life. A TAE will be expected to take on a number of key tasks, giving them the necessary grounding in PR to progress to a fully-fledged account executive. Not expected to get the job right every time, a TAE should show a willingness to learn and a desire to make PR not just a job but a career.

A TAE will develop a good understanding of the media landscape and acquire the skills to generate positive coverage and place spokespeople as commentators in print and new media.

Account Responsibilities:

· Monitoring the media, including newspapers, magazines, journals, newswires and blogs, for opportunities for clients

· Liaising on a daily basis with team, clients and the media, via telephone and email

· Relationship building and networking with colleagues, clients and the media

· Preparing weekly status reports/emails, tracking and logging coverage, putting together coverage boards

· Building and keeping media lists up to date

· Attending client meetings and providing event/exhibition support where appropriate

· Researching, writing and distributing press releases and other written collateral to targeted media

· Promoting news stories and features to the media, known as ‘selling in’

Company Responsibilities:

· Daily newspapers overview

· Answering incoming calls

· General administration duties

· Regular contributor to the face of Berkeley through social networking (including company blog and Twitter) on- and offline

· Beginning to support and understand the agency values (PIES)

· Develop an initial understanding of Berkeley’s storytelling philosophy and begin to bring elements of storytelling into written work

Key Skills:

The TAE will ideally possess the following attributes:

· Confidence, articulate, adaptable, creative

· Self - motivation and a persuasive manner

· Good spoken and written communication skills

· Excellent organisational and time management skills

· Good 'people skills', for working with a range of colleagues and clients

· A professional manner

· Good business sense

· Strong presentation and negotiation skills

Educational Qualifications:

Degree-level or equivalent

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