Main responsibilities of the role:
- Compose, design and pre-press production of all marketing collateral
- Create and manage online/offline campaigns (bulk email programs)
- Create valuable content for use across multiple channels ensuring consistency; website; blogs, social media etc.
- Creating and managing company social media profiles, such as LinkedIn, Twitter etc.
- Update and edit current content on website, ensuring maximum search engine optimisation (SEO)
- Develop, implement and manage marketing plan/budget including the development of a schedule of communication and marketing activities at relevant stages
- Support sales and management teams in the areas of active involvement in industry association activities, business information, product management, channel materials and trade presentations
- Manage PR campaigns and press releases
- Manage marketing elements of CRM system
- Identify and monitor competitors, researching market conditions
- Providing analytical analysis and reports to key stake holders (explaining variances)
Adobe (InDesign, Photoshop, Acrobat)
Microsoft Office (Word, Excel, PowerPoint)
Social (LinkedIn, Twitter, Instagram, YouTube)