Junior CRM Executive

The Rank Group
13 Apr 2019
09 May 2019
Contract Type
Full Time

Junior CRM Executive, Permanent - (Maidenhead, Berkshire)

Rank specialises in the regulated gaming segment of the entertainment market, bringing thrills and enjoyment to millions through brands that include Grosvenor Casinos, Mecca Bingo, Luda, Enracha and our own Sportsbook product. Our brands bring people together in licensed venues across more than 100 communities and they entertain our customers in their own homes and on the move via a range of branded websites and mobile applications.

As a part of the CRM & Loyalty team this role will support the CRM Manager in planning and executing the CRM strategy across Ranks’ casino brands: Grosvenor Casino and Bella Casino. The key focus of the role will be the day to day delivery of CRM activities, putting the customer at the heart of everything we do, with the ultimate objectives of increasing loyalty, life-time value, cross-sell and reactivation whilst also reducing churn.

Duties and Responsibilities:

  • To work with the CRM Manager to execute the CRM plan, sending targeted communications through multiple channels including Email, SMS and Push Notification
  • Support the CRM Manager in the execution of the Customer Journey strategy, from initial ideation, through to set up and analysis of automated campaigns
  • Day to day management of automated customer life stage communication journeys as appropriate, including update of content and data selection
  • Work closely with the Promotional team to support the annual product and promotional calendars
  • Create new campaign content and briefing relevant external stakeholders such as the Promotions team and Creative agency
  • Take ownership of CRM Escalations process, liaising with the wider business to solve and document incidents
  • Support the CRM team by applying stringent QA processes to all campaigns prior to deployment
  • Maintain regular contact and updates with the customer solutions hub to ensure the customer experience and interaction across all channels are seamless
  • Provide reports to the CRM Manager and wider business with regular detailed campaign analysis for all activity
  • Working to map and document all automated customer journeys, including communications, content, data selections and offers

Experience and Knowledge Required:

  • Degree in a marketing, business or analytics related field with a B2C background;
  • Ability to evaluate CRM campaigns to prove their financial worth to the business
  • Demonstrates sense of determination and pride about own work
  • Keen to work in a fast-paced environment as an integral part of a passionate team
  • Positive attitude and keen to learn new skills
  • Stringent attention to detail, ensuring all campaigns are delivered to the highest quality
  • Able to quickly and thoroughly learn new systems and processes
  • Ability to identify to build strong relationships with a range of stakeholders, and tailor communication to meet their needs
  • Confident to challenge others to investigate and explore alternative solutions and ideas
  • Analytic mind, and able to transform data into insight that delivers benefits to the CRM Team’s objectives

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