Marketing Communications Manager

Recruiter
Prime Appointments
Location
Basildon
Posted
12 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time
Are you an experienced marketing manager with strong B2B, campaign management and traditional marketing skills?

Do you have experience within an industrial/technical company?

Are you happy to travel for your work?

if yes to all the above then keep reading because I have an excellent opportunity for you!

My client, a leading, global supplier are seeking a marketing communications manager to join their team, based in their UK head office located in Basildon, Essex.

Benefits:

* 35,000 pa

* pension

* 25 days annual leave

* private health care

* Travel - both domestic and international

Key duties:

* Lead the planning and execution of major exhibitions throughout Europe

* Work with the Commercial and Distribution teams to identify, plan and execute trade shows and conferences across the region.

* Plan and roll out outbound and inbound marketing campaigns and PR activities.

* Create engaging content for emails, brochures, webpages, landing pages, adverts, social media, press releases, etc.

* Create, update and localize collaterals (brochures, videos, presentations, adverts, etc.).

* Work with external agencies where appropriate to deliver campaigns within defined budgets and deadlines.

* Work closely with Product Marketing to:

* Create localised content for the website

* Create promotional messages for the marketing campaigns and formulate content for the website and digital campaigns.

* Support with product launches through campaign development and PR.

* Work with the Strategic Marketing Analyst to identify segments to target and build GDPR compliant lists.

* Work with the Digital Marketing Specialist to:

* Develop and optimize digital campaigns in line with campaign activities, to include PPC, display advertising, and paid social.

* Define and deliver a sustainable SEO strategy.

* Identify advertising opportunities to support campaigns and product launches

* Negotiate opportunities and rates with the trade media.

What you will need:

* Copywriting experience

* Experience leading digital and/or traditional campaigns.

* Experience in planning and execution of events, trade shows and conferences

* Knowledge and experience of lead generation and CRM marketing tools including campaign results measurement tools.

* Previous experience managing projects and driving change.

* Track record of process improvement to drive ROI and market visibility.

* B2B/Technical background

Advantageous if you have the following:

* Degree or diploma in Marketing or related subjects

* Experience in an industrial multinational company.

* Experience in marketing of industrial equipment (hydraulics, electronics, software).

* Knowledge of (url removed) CRM, HubSpot, and Google Analytics.

If you have the above experience then please apply for this great opportunity now.

Please note only applicants with relevant experience will be contacted

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