Digital Marketing Executive

Recruiter
HR Dept
Location
Lambourn
Posted
10 Apr 2019
Closes
09 May 2019
Contract Type
Permanent
Hours
Full Time
Our client, experts in corporate video production and video marketing, are looking for a Digital Marketing Executive to join their expanding team based near Newbury, Berkshire.
As the Digital Marketing Executive, you will be an integral part of the team, responsible for developing and implementing both online and offline campaigns. These campaigns will be designed to generate new business across a wide range of services.
Key Duties and Responsibilities
* Manage, develop and implement all tactical marketing and lead generation campaigns, including creating an annual campaign calendar.
* Manage multiple lead generation campaigns across all channels to generate new business.
* Ensure clients' digital platforms are fully utilised and optimised and that they support the respective client, its products and services.
* Monitor, measure, analyse and report on the impact of marketing campaign activities against agreed targets, using a marketing dashboard, whilst ensuring returns are maximised.
* Develop and manage customer facing collateral to ensure it delivers the correct proposition, is consistent and supports the client’s brands.
* Write and optimise content for websites and social networking accounts.
* Attain KPIs such as reducing the website bounce rate, increasing dwell time and improve conversion rate.
* Assist the Business Development team in the development and management of client and prospect engagement strategies to improve conversion from enquiry, to lead, to sale.
* Manage marketing investment to maximise all returns and ensure acceptable cost per acquisition.
* Support business development activities and strategies by providing marketing campaign guidance and support all strategic partners.
* Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
The ideal candidate will be
* Able to work to tight deadlines
* Excellent communicator
* High attention to detail
* Highly organised
* Positive, driven with a ‘can-do’ attitude
* Passionate about digital marketing
Skills and experience required
* 2 years plus marketing experience, ideally working with a professional services company or a marketing agency.
* Experience of running PPC campaigns on both Google and Facebook.
* Analytical skills to review and report on marketing results vs agreed targets.
* Previous experience of using online and offline marketing platforms to drive lead generation by utilising email marketing, SEO, and social media platforms.
* Hands on creative skills in relation to both written and visual copy, and an ability to use Photoshop

Similar jobs

Similar jobs