Content Marketing Manager

Anicca Digital
07 Apr 2019
26 Apr 2019
Contract Type
Full Time
Job Summary:

The Content Marketing Manager will be responsible for creation of and driving content marketing campaigns, delivering increases in traffic and conversions through paid, owned and earned channels. You will need to be able to plan, deliver and report upon creative content marketing campaigns that align with client objectives and KPI’s. You will have the ability to lead and work closely on campaigns whereby you will work with PR, Social, Paid and SEO teams.

Your responsibilities: -

* Leading the development of content marketing strategies for both B2B and B2C clients

* Taking ownership of the delivery of marketing campaigns and creation of content assets such as white papers, infographics, guides, blog posts etc

* To be proactive in the planning of outreach and promotion of the content assets to increase exposure, brand awareness and links/citations

* A solid understanding of key analytical and research tools such as Google Analytics, keyphrase research and keyword tracking tools and link assessments tools

* To write SEO optimised content for Web pages

* To analyse and identify results in line with the clients KPI’s and produce campaign performance reports for internal account managers and external client review

* To directly manage the client relationship from prospect onwards with a proactive approach to renewal and retention

* Keeping up to date with the latest techniques and best practice and being a referral point for internal team members

* Being a thought leader, actively participating in assisting with the development of the department

* Produce proposals for clients and prospects and participate in the business development process

* Plan and deliver tasks and ensure deadlines are met

* Proof read, edit and improve content produced by other team members

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